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Why is Color Important in Branding?

“Color is ubiquitous and is a source of information. Researchers found that up to 90% of snap judgments made about products can be based on color alone, depending on the product,” – HelpScout.net Colors pervade the physical world we perceive through our eyes. Primary...

Essential Holiday Marketing Tactics

“The holiday period is always huge, for retailers in particular. Industry estimates that American consumers spend roughly $923 billion on holiday-related sales during the average year,” – SocialMediaToday.com The engines of modern commerce that drive global, regional,...

Increasing Responses to Marketing Messages

“Market research indicates that specific tactics can produce impressive results in boosting response rates. Interactive content and highly personalized emails are some tactics that can boost customer response,” – CampaignMonitor.com Buyers, consumers, and...