“Consumers are increasingly using their mobile devices to connect to businesses of all shapes and sizes. A smart mobile marketing strategy starts with optimizing your app or website to capture holiday sales on mobile devices,” – CIO.com
Small businesses comprise a major part of the economic engines that power global economies. These enterprises generate significant employment numbers in most countries in every continent of the world. Small businesses include bespoke apparel boutiques, manufacturers of machine parts, grocery stores, travel businesses, leather goods manufacturers, corners shops, eateries, etc. These businesses must strive to compete with their larger market peers in this age of electronic ubiquity. We will recommend some mobile marketing tips that should help small business operators to expand their market share and grow their business enterprises in the paragraphs below.
The modern small business operator should consider investing in a mobile app in an effort to boost customer engagement. This tactic ranks high among mobile marketing tips because it enables the business to connect easily with consumers. The operator can leverage the app to offer daily deals to its customers and consumers. In addition, the mobile app can apprise consumers of seasonal deals, bulk discounts, new products, loyalty programs, digital coupons, etc. Further, the small business operator can choose to create a community of customers by embedding social media mechanisms in the mobile app. These app-borne channels help the business to expand its customer base and thrive in competitive markets.
In addition to the above, small businesses can use the mobile app to reward mobile customers. The business operator can initiate a custom rewards program that recognizes frequent users of the app. This aspect of mobile marketing tips is critical because it empowers the business to boost awareness among its customers and its consumers. Frequent use of the app encourages customers to check the app frequently for future offers. Push notifications represent another technique that enables the app to become part of the daily usage pattern for consumers and customers. In light of the above, we may state a persistent and comprehensive mobile app strategy can help small businesses to gain market share at a steady pace by attracting additional customers.
Text message-based marketing figures prominently among mobile marketing tips. Small businesses should harness the power of the text message to expand their clientele and add momentum to their sales operations. This technique hinges on the fact most modern consumers have access to a personal mobile phone that can receive text messages in real time. Therefore, businesses should enroll their customers in text-based programs after seeking the customer’s consent. Once enrolled, the customer can receive daily test messages informing him or her about special offers, sale offers, new products, etc. Essentially, the text message enables the small business to communicate with each consumer at a personal level. We note this technique has the potential to spur high levels of customer engagement resulting in a soaring sales graph.
Small business operators should re-engineer their business websites to mobile-ready web presences. Most modern consumers use multiple connected devices to access the Internet. These devices include laptop computers, desktop machines, smartphones, and connected tablets. The latter two are dominating modern consumption patterns and therefore, small businesses should ensure their websites are legible on such compact device platforms. In addition, a mobile-ready website offers businesses an opportunity to display the full range of their products and services to consumers. In terms of business development, a mobile-ready website is a priceless business tool. Social media buttons embedded on these websites empower customers to create new connections and contribute meaningfully in terms of online community activities. In light of these facts, we note that a mobile-ready website is indispensable when we consider mobile marketing tips.
The mobile Internet is a pervasive presence in the lives of modern consumers. Small businesses should incorporate mobile payment solutions into their apps and mobile-ready websites. This technique helps boost customer convenience; hence, must be considered by commercial operators that pursue mobile marketing tips. The small business operator should seek the services of a payment processor before incorporating the mobile payment solution. This helps the business to boost online security standards, east of use, and cost efficiency; these factors matter to consumers before they enter their financial details into the app. In addition, a mobile payment solution rules out the presence of paper-based currency from commercial transactions, thereby, boosting convenience for business operators, shoppers, and consumers alike.
Small business operators should consider implementing mobile customer service standards as part of mobile marketing tips. Mobile-driven customer service is important in modern times because it enables businesses to serve their customers better. Busy lifestyles may constrain the customers from visiting the physical premises of a business establishment. Driving the use of mobile customer services enables customers to track the status of their orders, while businesses can take payments and share product shipping details through this paradigm. The quick response times enabled by mobile customer service systems also enables businesses to boost customer engagement. The bottom line for such services includes convenience for the customer and smooth high value transactions for small business operators.
Small brands and businesses should make an effort to reach out to new device owners. This tactic is critical in mobile marketing tips because it enables small operators to expand their customer base. This tactic allows businesses to access an incremental number of customers because the number of mobile device buyers is expanding every day. Small business operators can incentivize these new customers by offering them free app downloads, a 20% discount on their first purchase, special holiday deals, etc. These tactics encourage new device owners to engage with a small business and boost its profits. In addition, marketing experts recommend that businesses deploy time-limited offers and create a sense of urgency to spur new device owners to engage in commercial transactions. In light of the above, we may state that small businesses should continuously engage with their target audiences using every mobile marketing tactic available to them.
Small businesses that wish to leverage the best mobile marketing tips should boost their mobile marketing strategy by using social media techniques. This tactic stems from the fact that almost every consumer in developed markets remains active on social media platforms. In response, small businesses should work to create commercial handles on social media in a bid to connect with customers. The business operator can assign specific employees the task of driving customer engagement through social media channels. This technique enables the modern small business to create a customer-friendly image that drives sales and engagement. In addition, small businesses that have heavy inventories of product can use their social media handles to drive sale offers and time-bound discounts. This tactic enables the business to clear inventories quickly.
In the preceding paragraphs, we have surveyed some of the useful mobile marketing tips for the benefit of small businesses. Every business operator must peruse these techniques and use the best combination thereof for his or her business operation. Small businesses should also compare these tactics and their implementation vis-à-vis the commercial competition. The persistent pursuit of these tactics enables small businesses to deliver higher value to their customers and create a dedicated community of regular customers. It also enables them to build priceless brand value in modern competitive markets.