Photo by Dany Kurniawan
An estimated 46% of unsatisfied customers share their negative customer experience about products and services, as opposed to 30% of satisfied customers. They vent their frustrations over social media platforms. These complaints leave a lasting impact after bad experiences.
With the advent of social media, customers have now found a voice to raise their concerns. If your business doesn’t have a social CRM strategy, these complaints go unnoticed. As a result, they develop a negative perception of your brand in the minds of prospective customers.
With the Yonyx decision tree tool, organizations are able to create interactive guides for troubleshooting or how-to-related customer self-service guides.
Let’s have a look at how this impacts your business:
- An estimated 52% of satisfied customers would make repeat purchases. One bad customer experience can ruin their confidence in your brand.
- 55% of the agitated customers shift to your competitor’s products.
- 48% of customers who have had a bad customer experience advise others not to buy your products or services.
63% of the prospective buyers check for any negative experiences. An unfavorable review can make them hesitant to buy your product.
Based on the statistics, negative client experience can lead to losing yo current customers and prospective customers to your competitors. Instead, invest in social CRM and creative customer support to ensure a positive experience every time for your customers.
