Customer Loyalty Strategies That Work

by | Aug 30, 2013 | CRM, Customer Self Service, Customer Support

Every business dreams of amassing a massive loyal customer base. However, the prospects of this happening are dimmed by the dwindling prospects caused by sickening competition in the market place. Any chance to therefore, hold on to what you have, if possible, help you get more customers should be welcome.

The first thing you have to do to boost customer loyalty is to stroke their egos. Truth is, everyone wants to be praised every now and then. For a business, it’s about making your customers know you need them. This extends beyond just telling them they’re king. It’s about making them buy your products, among other actions that work for you.

It also helps your customer loyalty to use words they love to hear. Measure every word in your newsletters and sales brochures. According to a recent report, words like deal, free, discount and new rank highly with customers. Curate your customer service content in a way that creates positive appeal to customers.

Lastly, always make your interactions personal, especially when using social media for social CRM. Know your customers’ birthdays and respond to their problems personally. While these aren’t exhaustive, they can truly help you know them, to achieve impressive customer loyalty levels.

Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service.

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