Customer Support, Why Customers Don’t Come Back?

by | Nov 28, 2013 | CRM, Customer Self Service, Customer Support

Have you ever asked yourself how efficient your customer support is? As you get too busy gathering information about your customers, you tend to forget that the data needs to be analyzed and interpreted in a way that you would understand whether your business is doing well.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

Customer support is an area of your business that can give you a lot of data such as getting repeat customers. If you integrate social media into your CRM and effectively use this system as your customer support, there are several things you would understand why customers don’t come back and it includes:

  • Something is wrong with the quality of service or customer support they got. In fact, this is one of the major reasons why customers would possibly turn you down.
  • Faulty quality of product. If people buy your products and are not satisfied, there is 90% chance that they will no longer buy this kind of product. What for if they’re not getting what they expected? This piece of information can help you innovate and find ways to improve.

Good customer support can help you acquire other information related to marketing and sales. You just need to find the right timing and the right skill to fish it out from customers.

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