Focus on Customer Support Not on Loyalty Systems

Many businesses today adopt customer loyalty systems considering it is one of the trends in operating a business until recently. An alarmingly large number of customer loyalty systems have started to fail in bringing positive results. The existence of too many schemes have raised now big questions whether they are worth investing for. Some of your customers may stay loyal to you because of the promotions and price deals you offer but most of them are not satisfied about this anymore.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

What should you do instead? The answer is simple – customer support.

Customers today have increasing demands. It is not enough for you to just offer them with “irresistible” price deals on services or products you offer. What’s becoming more important is excellent customer support. Customers are forgiving about the product or service far from “perfect” but they are not really that forgiving when it comes to poor customer support, slow responses, inaccurate answers and impolite manners.

How you treat your customers will be the same treatment you are likely to get. You have to implement good customer relations strategy and switch from being “too businesslike” to “social.” In fact, social CRM has been gaining a lot of popularity nowadays because of this very purpose.

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree