How to Influence Your Customers’ Decision Tree in Your Favor

by | Oct 10, 2013 | CRM, Customer Support

The customers’ decision tree is one of the biggest challenges marketers, and business owners in general grapple with. The dream of every marketer is to tilt the decision tree to favor more sales, repeat business and whatnot.

Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self service.

But with today’s dynamic customer, you have to do more than sell an awesome product to them.  The focus on customer experience has never been more essential than it is today.

Businesses need to take advantage of the big data age to serve customers. To do this, businesses must use the data collection tools and analytics to get into the minds of customers. By knowing how customers think, your business will be in a better position to serve them.

Businesses must also realize customers are no longer patient with customer service departments. A good number wants faster responses to queries whether through phone or on Social media. An even bigger number expect no response. They want to serve themselves- they need answers before they ask. Considering that this customer behavior influences their decision tree, it’s the duty of all businesses to integrate new approaches to serve customers better. Serving useful self-service information for this group works perfectly.

As a leader in helping companies publish self service information, Yonyx will improve your business’ focus on the decision tree- for the better.

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Improve Customer Service using Decision Trees

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