How to Integrate Marketing Campaigns with Social CRM Techniques

by | Jan 28, 2014 | CRM, Customer Support

No marketing strategy improves the customer experience to its optimal level in isolation. Because of this, marketing managers take a holistic approach towards marketing campaigns and integrate traditional campaigns with social CRM.

Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting or how-to related customer self service.

Integration of social CRM and marketing campaigns takes place when information flows from social channels to sales channels seamlessly. A good social CRM strategy covers platforms such as social networking sites, company blogs, third-party blogs, forums, and product review sites.

A business can track and gather relevant customer information from these platforms and use it for direct marketing, telephone marketing, email marketing, among many marketing options.¬†When a business studies consumer opinion online, it’s easy to design a suitable sales pitch.

Social CRM helps businesses get accurate information regarding customer perceptions about a product or service as well as their willingness to buy the same. By targeting such customers through social CRM, the probability of lead generation is high.

Social CRM is a creative customer support tool that helps business to pursue right customers in a right manner, making the marketing campaign a success. They key is to utilize the information generated from social CRM in traditional marketing methods, for an amplified customer experience and optimum results.

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