Social CRM | The Leveling Up of Customer-Company Communication

by | Jan 29, 2014 | CRM, Customer Support

Social CRM has been in the spotlight ever since social media platforms were introduced in the industry. Through it, the two-way communication between customers and the company has been made possible.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

The integration of social media platforms into your CRM system has leveled up the communication lines. Companies are now able to interact freely with customers – answering directed questions, resolving complaints and addressing many customer-related issues.

Why social media? Social media platforms like Facebook and Twitter – the two leading giants in the industry – have empowered customers not only in letting the world know what they think but also in making direct comments at the brands they like or advocate.

However, customers can also make negative comments or criticism about you, which can make or break your company depending on your reaction. The most important thing is to implement it efficiently and manage your social media networks wisely so that you can make the most of this evolved customer relationship management.

The power of social CRM is encompassing. In fact, it allows more than just communication. Without proper implementation and management, your company can suffer.

For instance, if a customer posts a negative feedback on your page about a certain product and you don’t address it properly and in a timely manner, this leaves a stain on your reputation.

[button_box header=”” buttontext=”Sign Up for a Free-For-Life Account” link=”https://corp.yonyx.com/sign-up”][/button_box]

Improve Customer Service using Decision Trees

Related Posts
Lines of Business in Yonyx

Lines of Business in Yonyx

A Yonyx Customer is assigned a distinct subdomain, such as https://customer.yonyx.com/. Every decision tree created by any Author has a URL that begins with this specific subdomain. Each customer subdomain can have multiple lines of business (LOBs)...

read more

Search across a Decision Tree

Authors create decision trees for self service, cold calling scripts for sales teams, or for call center automation using the Yonyx platform. As the trees get more complex, authors want to be able to search across a decision tree. Growing need for...

read more

Adding Yes No Buttons to a Yonyx Decision Tree

Yonyx helps automate call center tasks by streamlining business processes through interactive decision tree solutions. Subject matter experts use Yonyx Platform to create decision trees. Yes No Buttons, help agents choose the correct pathway for...

read more

Sign up for a free trial today!