The Five P’s of Excellent Customer Service

It seems like every business and organization has their own individual method of delivering excellent customer service, each with their own acronyms and unique names. However, there are a few methods that are common and universal to all businesses, one of which is the 5 P’s:

Let’s look at each of the 5 P’s a littler closer.

  • People: it’s important to staff your business with the right people. If you run a hardware store, for example, you’ll need people knowledgeable in various areas of home improvement in order to run the business effectively.
  • Process: is having a method in place to handle any issues that may impede the customer experience, such as how to deal with complaints.
  • Product: means having extensive knowledge about what you’re selling. Knowing your product and communicating your enthusiasm for it can help translate into better sales.
  • Presentation: involves presenting your product in an appealing fashion. This aspect is often overlooked, but can make all the difference in sales.
  • Finally, there is Price, which means charging a reasonable price for your businesses’ goods or services. There are more to each of the 5 P’s, but this is a good overview.

Related Article: How call center agents use interactive guides instead of call scripts to deliver excellent customer service?

Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree