Things that Most Entrepreneurs Forget about Customer Support

by | Dec 27, 2013 | Customer Support

People talk about customer support so easily these days that sometimes it already loses its meaning. Business industries have found new tools, analytics and strategies to implement without considering that the backbone of a company is actually the customer.


Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

What are the things entrepreneurs tend to forget about customer support?

  1. Customers are part of business. In fact, customers are your business – what their desires and wants are as well as what keeps them fully satisfied and happy. Customers are not just part of the business but rather they are the entire world of your organization. You cannot function without them – but they can function without you.
  2. Customers are not data you need to collect. If you truly want to have successful customer support, you need to stop viewing customers as data to collect and analyze. They aren’t just statistics but they are people with feelings and needs. Their needs – when not met by your company – can be met by another one among your competition.
  3. Customers are always right. It is futile to outwit customers in order to prove your point. In the world of business, the customers have the last say whether or not they will buy your product or avail your services.

These are three things companies tend to forget about customer support. It will always be a privilege for companies to have loyal customers because this generates more revenue in the long run than having short-term customers who don’t care about you.

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