Customers indirectly run your business. Customer targeting is therefore, one of the most significant things an entrepreneur should think about before starting a business. An entrepreneur should think about the products and services to bring to the market and what audience do the products suit. It would be unpleasant to start a business without a plan about the kind of customers you’re targeting.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting or how-to related customer self service.
To understand your customer target, find out who you want to sell to: kids, adults, elderly or female or male. If you are targeting kids as your market, identify the new fashion trends that parents would prefer to buy for their kids. Get it right. Get into deep details and know what your ideal customer would be like. Once you have identified who you want to sell to, it becomes easy to pick the specific product to sell.
You also need to know your customer. Besides having their personal contacts, social media can play a big role in the discovery of new customers for your business. Almost everyone is on Twitter or Facebook right now, check up on your customers online; identify their interests. Be keen to note the age, job, style and taste among other helpful things to be able to drive interactions with them on social media.
Discovering your ideal customer equals to plenty of opportunities to the entrepreneur. Yonyx provides the most natural form of publishing self service information customers love to engage with on social media! It makes for one of the best customer targeting strategies today.
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