Why Customer Loyalty Schemes Won’t Work

The adoption of customer loyalty schemes was one of the biggest trends in retail, restaurants and airlines for a while until recently. Experts have discovered that, more and more of these customer loyalty schemes are failing to bring results to users , raising questions on whether they’re worth the sweat, or not. Truth is, whilst some customers may be compelled to be loyal to you because of the price deals, a big majority among them can’t.

Today’s customers want more than a good price on products and services. As a business, you need to change your customer relations approach from a transactional (price based) to a relational relationship. Under the circumstances, therefore, the need for both customer engagement and customer relationship management has never been as important as it is today. Businesses need to get over themselves and meet their customers wherever they are, together with their customer loyalty schemes.

The rise of social media sites like Facebook and Twitter has also brought social CRM to the fore. Businesses with a long term view of the future should also make their way there to ensure that customer engagement is optimal.

Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service.

We help businesses publish self-service information to build loyalty, in a way modern customers love.

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree