You’ve Heard of CRM —But What Is It?

by | Dec 1, 2013 | CRM, Customer Support, Knowledgebase

When it comes to customer service and the customer experience, it seems as if there’s a veritable alphabet soup of acronyms floating around, and one that comes up often is CRM—but what exactly is it? And how can you incorporate it into your business model? This post will provide a general overview of CRM, and how businesses use it.

CRM is short for Customer Relationship Management, and in a nutshell, it is a software platform that allows businesses to store data pertaining to its customers, such as contact information, and its customers habits. This data can be stored either on a central, physical server, or better yet, in a cloud. In addition to customer data, CRM platforms maintain information on various other companies, such as vendors and suppliers, that the company conducts business with. But the information just doesn’t sit there—all aspects of a business use it to help better serve customers by keeping tracks of their buying habits and other relevant data. Businesses of all sizes use CRM—and one of the best aspects of CRM software is that it can handle different sizes of businesses.

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