Yonyx Posts

“A brand is no longer what we tell consumer it is, it is what consumers tell each other it is.” – Scott Cook What makes an advertising video successful? A successful ad is one that catches attention of the viewer and evokes some sort of response. Often it does not even matter if that response…

“Companies will find greater long-term success in their marketing efforts if they root their strategic plans and tactics in being more human and understanding human nature and behaviour,” – Aliza Sherman The art and science of marketing is critical to every modern business enterprise because marketing attracts customers, deepens customer interactions, drives sales, helps businesses…

“Defining and connecting with your target audience is the single most important business decision you can make as an entrepreneur,” – Saskia Gregory Sophisticated modern marketing paradigms make it imperative for businesses to identify their audiences, create meaningful brand engagement strategies, and devise the means to stay connected with the target audience. These activities are…

“Social proof is more important than ever. Your customers are influenced by ‘real people’, so leverage this in your marketing,” – Say Quotable Marketing and selling activities figure prominently among the core objectives of a business enterprise. These exercises help a business to sustain commercial activities, expand operations, create new products, and to stay relevant…

“Ad or site content that tries to mislead site visitors threatens customer safety. These include unsubstantiated claims, free offers or price promises, misleading ads, and promotion of third party products and services,” – Bing Ads The global Internet has emerged as the biggest marketing platform in human history and enterprises have devised multiple means to…

“The best advertising is done by satisfied customers,” – Philip Kotler Advertising remains a critical aspect of the commercial world because this industry helps brands and companies to attain visibility in crowded markets. While commerce is driven by competition and the quest for profits, advertising is the hand maiden that enables brands to stand up…

“A picture is worth a thousand words but your brand’s visual identity is worth much more,” – Jeremy Miller Enterprises that own a brand or brands need a visual identity that combines colours and fonts to create a unique brand image. The said image helps the brand to create an exclusive identity and therefore, the…

“Personalization is a chance to differentiate at a human scale, to use behaviour as the most important clue about what people want and more important, what they need,” — Seth Godin Entrepreneurs, companies, businesses, and enterprises deploy various marketing techniques to communicate with and sell products and services to their clients and customers. Marketing tactics…

“E-mail has an ability that many channels don’t: creating valuable, personal touches at scale,” – David Newman Customer loyalty remains an interesting concept in the world of commerce; this intangible is directly linked with customer retention and business efforts targeted at expanding the customer base. Better loyalty emails represent one of the means by which…

“Your organization might be well-meaning but still ruining your customer’s day” – @jeanniecw Customer engagement represents the lifeblood of every business. The modern enterprise must actively court and engage with customers in order to thrive in competitive markets marked by a multiplicity of brands, businesses, and enterprises. We must bear in mind that customer engagement…