Yonyx Posts

“The key ingredient to a better content experience is relevance.” – Jason Miller How does a company acquire new customers and retain the existing ones? The answer would be – communication and this happens through content. Companies and marketing personnel are turning to content for customer acquisition since customers are now smarter and need to…

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” – Howard Schultz, Starbucks CEO Has…

“Satisfied customers who will spread word of mouth are the most powerful assets you have.” – Andy Sernovitz Customer word of mouth advertising is possibly the most desired and favoured ‘type’ of advertising for any company. Loyalty, customer trust and the hype that is generated by a company’s customers through speaking well of the company,…

“To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship with mutual trust”. – George Ross Companies that allow and encourage employee networking are able to build a wide repository of contacts,…

“Innovation keeps me ahead of my competition. It means that my foes must adapt to me, not the other way around.” – Georges St-Pierre Companies now have no choice but to continually think of ways to keep ahead of competition. Dominating the business world requires a company to make meticulous choices and invincible strategies in…

“It is so much easier to be nice, to be respectful, to put yourself in your customers’ shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship”. – Mark Cuban This quote accurately depicts the crux and essence of…

“The handful of companies that respond promptly and accurately to customer emails increase trust in their brand, bolster customer satisfaction, and boost sales both online and offline.” – Call Center Industry Report, Benchmark Portal We have discussed that the human touch, in business is and will seemingly continue to be a crucial part of the…

“It is important to think of every customer as an online celebrity with followers, friends and above all, influence.” – Dave Kerpen While promotional campaigns, marketing activities and multi-channel communication work to help a company gain visibility and attract attention, the power of influential customers has an equally critical role to play. So, what do…

“On average, loyal customers are worth up to 10 times as much as their first purchase”. – White House Office of Consumer Affairs The mistake, it would seem, that some smaller companies make is to believe that customer loyalty is not possible because of their crunched and miniscule budgets (as compared to the big companies).…

“When you can do the common things of life in an uncommon way, you will command the attention of the world.” – George Washington Carver You would notice that we use the term commanding attention and not demand or grab interest. This is simply because demanding and grabbing do not have long-term sustainability. Earning and…