Yonyx Posts

“The balance of power has shifted from brand to consumers. And the impact of consumer empowerment cannot be underestimated” Consumer empowerment is here to stay. The consumer / customer is now enjoying the power of a plethora of choices, constantly updated technology, companies creating innovative products and wider audience to take recommendations from. These changes…

We already know that customers are impatient and are easily agitated. Businesses are trying hard to keep customers from moving to the side of annoyance. However, there are many times when the first touch-point for customers is often messed up. Amongst the top things that rile customers are the dreaded ‘hold times’ – not just…

“In order to balance the good with the bad, we must get back in touch with our business etiquette. We must learn to integrate the new technology with the old way of doing things.” There was a time when there was just a basic and minimum amount of technology. We survived without it but now…

“Omni-channel environments where customers can shop online and offline at the same retailer are increasingly ubiquitous.” – Wharton University of Pennysylvania Everything is changing at a rapid pace and this is the universal truth even for businesses. Customers want companies to get creative and innovative to provide them with what they want consistently. The fact…

“If you offer some sort of live service (phone or live chat), it’s paramount that you get customers to a live person in 2 minutes or less. Otherwise it creates frustration that can lead to a seriously unhappy customer”. – Source: Harris Interactive We all know that for customers to remain with a company, they…

“Content Marketing is a commitment. Not a campaign.” – Jon Buscall What you do with your business and how you run it in relation to your customers determines its success. When you speak about your business it must be with the aim to not just improve business but also show your dedication and commitment to…

“Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many choices, we may not buy anything”. – Sheena Iyengar While customers expect to be able to choose what they want and what fits their needs and requirements, they can get…

“To be effective in crisis management in the digital age means being able to use social media strategically. There is no crisis management today without a full understanding of how to use new media to listen to conversations around your brand in real-time, and understand what you do and don’t need to respond to.” –…

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis Great quote! Amply describes why content for business must be taken seriously – in fact at the same level of products and services. It is through well-articulated and structured content that a brand can come to be known as an authority…

“It’s not an IQ contest. if your ideas aren’t heard, it doesn’t matter- social and emotional intelligence are really important. Understanding how to elicit an emotion in another person is a really important skill.” – Brittan Bright We have discussed at length the importance for companies to address the needs of the customers by identifying…