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Gaining from Customer Feedback
“Listening to feedback makes customers feel more appreciated and part of the value creation process.” – Ray Poynter Customers are the reason that companies exist and thrive. It would then be reasonable to assume that what they say matters and it is the responsibility of every company to collect customer feedback in a systematic and…
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Innovation for Better Customer Service
“Never before in history has innovation offered promise of so much to so many in so short a time.” – Bill Gates Innovation means different things to different people. The one constant however, is that innovation in every aspect of life and business will put its ‘supporters’ on the fast track to success. For businesses,…
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Customer-centric Strategy and Focus
“Customer experience needs to be a competence, not a function. The end game is to have a customer-centric culture and a set of customer-centric processes, at which point customer-centricity becomes self-sustaining.”- Harley Manning A customer-centric strategy for a company would be to look at the company from the customer’s perspective rather than focusing on itself.…
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Mending Broken Customer Relationships
“It is so much easier to be nice, to be respectful, to put yourself in your customers’ shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.” – Mark Cuban Relationships are very fragile and a simple mistake or…
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Better Service through Engaged Employees
“Employee Engagement – the emotional commitment an employee has to the organization and its goals, resulting in the use of discretionary effort.” – Kevin Kruse Human resources are assets – possibly the most valuable assets for any company. It is surprising then that so many companies fail to leverage this asset to better their standing…
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Identify Customer Problems – Key to Success
“Customers only think problems – you have to provide their solutions.” – zenworkz What would you define as great customer service – as a customer and as a business? We think that among all the factors that go into great service, being able to identify customer problems would probably be one of the most important.…
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Increasing Customer Demand for your Brand
“Good companies will meet needs; Great companies will create markets.” – Philip Kotler This is the age of ‘fast’ – everything is now and always on. Smart technology is present in every aspect of life – it is fast and always available, which in turn has made people highly impatient and unwilling to wait for…
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Using Social Media for Customer Engagement
“The goal of social media is to turn customers into a volunteer marketing army”. – Jay Baer A number of factors have led to the economic turmoil and confusion, which in turn has led to an erosion of trust in every sphere. It is no wonder then that while customers have become smarter and more…
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Knowing and Reducing Customer Churn
“Customer churn is caused by customer feelings of poor treatment 68% of the time.” – desk.com Customer churn is a reality – an agonizing one – in any business. This in turn leads companies to acquire constantly new customers, which keeps the cycle of churn and acquisition a constant. However, if companies do not take…
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Show Customers you Care
”68% of customers leave because they think you don’t care about them.” – ExactlyWriteWebContent.com Customers would agree that as companies have become richer and bigger, appreciation for customers seems forgotten very often. However, smart companies would know that when you show customers you care they reciprocate with increased business and top class testimonials and referrals.…