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Understanding Customer Disloyalty
“And remember that people want to be loyal to brands. When a brand delivers a fantastic experience, it makes their next purchase decision easier.” – Matthew Fenton A business may try hard and even relentlessly to encourage and build customer loyalty, but it is not possible to succeed with every customer and at all times.…
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Success lies in Personalizing Customer Experiences
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos Every company wants and expects customers to come back to them repeatedly, with more business and several referrals. Customers…
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Building Customer Rapport over the Phone
“Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions” – Betsy Sanders To become and remain successful, every company requires customers who are loyal, profitable, and enthusiastic…
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Connecting with Customers on Social Media
“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart It would be hard to find a marketing expert and a company that do not believe in connecting with customers on social media. With the surge and its popularity, not using…
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Creating Added Value for Customers
“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” – Michael Kotler If you are running a business, your primary focus should be on creating added value for customers – all the time. This is what customers expect and what…
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Personalized Content to Influence Customer Behaviour
“Content marketing personalization is the only way to do what marketing is really supposed to do: build relationships at scale”. – Michael Brenner In the last exposition, we spoke about building customer advocacy. Attaining this level of the relationship with customers implies that first a company must be able to start, build, and sustain a…
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Nurturing and Building Customer Advocacy
“Advocacy can propel a brand unlike any other paid or unpaid media because it unlocks the networking power of one-to-one relationships with a key of trust.” – Rick Wion It is no secret that every business needs customers who will speak well of it and spread the positive word of mouth. However, this does not…
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Low Cost methods to Improve Customer Service
“There are many who subscribe to the convention that service is a business cost, but our data demonstrates that superior service is an investment that can help drive business growth. Investing in quality talent, and ensuring they have the skills, training and tools that enable them to empathize and actively listen to customers are central…
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Customer Service is in Trouble
“Do you really know how well you’re doing with your clients and customers? Are there trouble spots or holes in your customer support you’re unaware of?” – yourprofitweb.com The questions in the quote above are extremely relevant for any company. If a business does not know how well it is doing for its customers, or…
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Succeed at Customer Referrals
“A referral is the highest honour a business can receive from a customer.” – quotesgram The quote above says it all – a company needs customer referrals to remain successful and sustain a good reputation. A regular flow of customer referrals works wonders for any business and while a robust and effective customer referrals program…