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Customer Engagement for Competitive Advantage
“In this age of the customer, the only sustainable competitive advantage is knowledge and engagement with customers.” – Forrester With so much competition to beat off and the oceans of information that is available to everyone, it is so for companies to get lost in this frenzy and as a result lose out on customer…
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Customers prefer Big Businesses
“Do one thing every day that scares you.” –Mary Schmich What do big businesses have to do with customer satisfaction or even attracting customers? A lot, apparently – the fact is that perceptions are reality and it is these perceptions that influence the beliefs of customers – both existing and prospective. How you portray yourself…
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Importance of Human Touch in Customer Service
“A lot of people have fancy things to say about customer service, but it’s just a day-in, day-out, on-going, never-ending, persevering, compassionate kind of activity.” – Christopher McCormick Yes the quote above lucidly and powerfully explains the need of the human touch in customer service. It is all about the customer and the people that…
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Hold Employees Accountable for Performance
“To me, a leader is someone who holds her- or himself accountable for finding potential in people and processes. And so what I think is really important is sustainability”. – Brene Brown We have discussed repeatedly that the success and sustainability of a company is the responsibility of each and every member and within this…
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Customer Service Program – A Must Have
“The golden rule for every business man is this: Put yourself in your customer’s place.” – Orison Swett Marden When any company and its representatives put themselves in their customer’s place they would realize the importance of the customer, their needs and their expectations. Customer service skills are extremely vital for everyone in the organization…
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Hiring the Right Talent
“It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.” – Steve Jobs Businesses run primarily for customers but they are run ‘by’ the employees. The success of a business therefore depends on how smart they have been…
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Customer Segmentation for greater Profitability
“There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.” – Philip Kotler Sure there is agreement in the business world (and outside too) that without focus it is tough, maybe even impossible, to gain or retain a stronghold. There are many…
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The Value of Being Uncomfortable in Business
“Get comfortable being uncomfortable” – Jillian Michaels The subject itself may be a bit disconcerting but ask anyone who is running a successful business / considered as being successful and they will tell you that they were not afraid to being uncomfortable in business and in their life. In fact the discomfort has been one…
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Consistency in Business for Success
“Trust is built with consistency.” -Lincoln Chafee Consistency in business seems obvious enough to not need examination or be written about. However, many companies – both big and small – seem to err on this aspect and operate in a disorderly, mercurial and haphazard manner. This leads to operational inefficiency, serious customer service lapses and…
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Learn to Speak the Customer’s Language
“It takes more than language to attract customers.” – Louise Lee To speak the customer’s language is not about learning many different languages in addition to the well-understood English language. To speak the customer’s language means that a company is able to convey its proposals, vision, goals and customer service ideals to its customers in…