Yonyx Posts

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000” – Jeff Bezos The quote above puts in words, what is perhaps the worst nightmare for any company. There is no denying the power of online customer reviews…

“The best predictor of future behaviour is relevant past behaviour” – Dr. Phil Why is predicting customer behaviour such a big deal? The most obvious answer would be –because customer needs, preferences, and circumstances change swiftly. There is no one set pattern of how customers may behave and hence it should be one of the…

“Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply”. – Steve Jobs…

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently” – Warren Buffett For any business / company, the best bet for increasing business and establishing market reputation is the ‘good word’ from customers. Customer referrals, testimonials, and discussion networks are the…

“Your website is not the center of your universe. Your Facebook page is not the center of your universe. Your mobile app is not the center of your universe. The customer is the center of your universe.” – Bruce Ernst There is no business without customers and the relationship a company shares with them determines…

“Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfil, the more coercive the force” – Virginia Postrel Businesses, especially the customer service and sales teams, constantly face challenges with convincing and persuading customers to buy the company’s…

“Stay true to your vision, – Too many entrepreneurs pivot too soon.” – Jennifer Fremont-Smith We bet you are staring at the title of this article in disbelief. Did we just say that it is acceptable to ignore customer feedback sometimes? Yes – we did and as you read on, you will unravel the truth…

“The golden rule for every business man is this: Put yourself in your customer’s place.” – Orison Swett Marden Wikipedia defines humility as “the self-restraint from excessive vanity, and can possess moral and/or ethical dimensions”. By this definition, it is obvious that humility in dealing with customers is an essential trait – without which customers would…

“Customer service is not a department. It’s a philosophy to be embraced by everyone in an organization. Everyone plays their part in contributing to the customer’s experience.” – Shep Hyken Creating best customer experiences for business success would be unthinkable and undoable for a company without active contribution from each person. The quote above explains…

“We Run After New Business But Leave Old Customers Always Satisfied.” – amusingfun.com It would seem that the key to stop customers from abandoning your company would be to do what the quote says – get new business, but never forget about existing customers and their needs. The fact is that many dissatisfied customers may…