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Balancing Customer Expectations and Business Needs
Photo by Karolina Grabowska “Ultimately it comes down to balancing their needs with the budget. It’s just a constant process of give and take” – Scott Straubhar Balance in every sphere of life is an essential component – in business too. Unless companies can balance customer expectations and business needs, they would end up either displeasing…
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Staying Relevant with Customers
“Relevance is the most important quality a brand, store or experience can offer”. – Andrea Coville In the previous exposition, we spoke about the importance of keeping pace with today’s customer. Taking that idea further, we believe that staying relevant with customers would be essential to keeping pace and for the overall ‘health’ of the…
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Keeping Pace with Today’s Customer
“Be everywhere, do everything, and never fail to astonish the customer” – Macy’s Motto Keeping pace with today’s customer would require a company to be omnipresent and ubiquitous – as much as is possible. Customers now are more aware, connected at all times – socially and for business and know exactly how to get what they…
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Rules for Attracting New Customers
“Once customers start to think of you as a partner, they begin to exclude your competitors from the equation.” – Shep Hyken The decision to start up one’s own business is a bold one and the challenges could deter even the bravest. Amongst the toughest trials is finding and attracting new customers. Most companies in…
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Managing Priorities for Better Customer Service
“Time management is an oxymoron. Time is beyond our control, and the clock keeps ticking regardless of how we lead our lives. Priority management is the answer to maximizing the time we have” – John C. Maxwell The quote is the reason that this article is not about time management – it is about managing…
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Motivate Customers through Incentives
“The best move you can make in negotiation is to think of an incentive the other person hasn’t even thought of – and then meet it.” – Eli Broad In an already crunched economy, it would seem rather far-fetched that a company would need to motivate customers through incentives or any other means. However, given…
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Serving Customers through Fresh Content
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis As a business owner, you would know that simply setting up a website, social media sites and other online presence is no longer enough. Customers want information that is relevant and informative, which will enable them to make informed decisions not…
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Translating Customer Insight to Action
“You never really understand a person until you consider things from his point of view”–Harper Lee If you have ever been in a position that required you to attract customers, you would know the amount of ‘toil and sweat’ you put in. Businesses across the globe face similar challenges when trying to get customers to…
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Building Brand Connection is Important
“As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float – and at the speed industries move at today, brands…
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Improving Customer Service on the Inside
“If we want our external customer service to be first rate, our internal customer service must be first rate first.”- DeanLindsay.com Does your company have a robust customer service system for external customers? We are sure the answer to this would be a yes. However, what about customer service on the inside? Your company must…
