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Cut Costs and Improve Customer Service
“In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.” – Jeff Bezos As a function, customer service is by its very nature demanding. The quote above aptly describes the paradigm shift in the thought…
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Enhancing Small Business through Social Media
“Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.” – Brian Solis Social media has undoubtedly become a ‘dictator’ – it dictates how people interact, how companies engage with customers and…
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Emotional Connections with Customers
“Go beyond merely communicating to ‘connecting’ with people.” – Jerry Bruckner The times have changed. Customers have changed. The friendly chit-chat in the neighbourhood grocery store is passé. Customers expect and we must add, demand that companies no longer focus on only satisfying their basic requirements. They want to ‘feel’ a synergy and they strongly…
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Make Customer Intimacy your Hallmark
“Once you achieve intimacy and connection, I predict that innovation, partnership, execution and success won’t be far behind.” – Susan Scott Customers are a demanding lot and rightly so. However despite the hard-core business demands, they too desire to move beyond just individual transactions and experiences and build long term relationships with the companies they…
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Importance of Integrity in Business
“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity”. – Douglas Adams Irrespective of size, or range of products or the seemingly best customer service there is, a company is nothing if it does not maintain integrity in business dealings. Companies must…
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Making Customers Partners in your Company
“Customer partnership is a shared journey to create a future for both parties that is better than either could have developed alone.” – Emmett C Murphy and Mark A Murphy Any company that claims to be customer focused, customer centric, customer aligned or any other such terms to indicate their affinity with putting customers first,…
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Keep a Lookout on your Competitors
“The successful man is the one who finds out what is the matter with his business before his competitors do.” – Roy L. Smith The quote is bang-on to let companies know how important it is to know what is going on inside their company that needs tweaking and changing and also to do it…
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Customers as Brand Ambassadors
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”- Howard Schultz It is true that companies need customers as brand ambassadors but it is also true that this will not happen if all your company…
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Create New Business – Win Back Lost Customers
“This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this people will keep coming back.” – John Ilhan The fact is that despite the simplicity of this thought, most companies don’t seem to have a grip on it and are unable…
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Incentives are Essential for Employee Motivation
“People leave when they don’t feel appreciated. That’s why we’ve made recognition a really high value. Our business is people-capability first; then you satisfy customers; then you make money.”– David Novak I love the lucidity and succinctness of this quote and despite that it speaks eloquently of how being appreciated and incentives are essential for…