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Sustainability makes for Good Business Sense
“A sustainable business is resource efficient, respects the environment and is a good neighbour” – Phil Harding Who doesn’t love and respect a responsible company? Even the competition acknowledges the efforts of a company in the realm of sustainability. As such, sustainability consciousness and drive ensures that a company is able to endure and will…
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Impact of Corporate Culture
“Our belief is that if you get the culture right, most of the other stuff like great customer service or building a great long-term brand or empowering passionate employees and customers will happen on its own.” – Tony Hsieh Corporate culture is often tough to define and for each company it holds a unique significance.…
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Work-life Balance for Happy Employees
“I believe a balanced life is essential, and I try to make sure that all of our employees know that and live that way. It’s crucial to me as a manager that I help ensure that our employees are as successful as our customers and partners. I also think that employees these days expect less…
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Conversation Skills in Customer Interactions
“Ideal conversation must be an exchange of thought, and not, as many of those who worry most about their shortcomings believe, an eloquent exhibition of wit or oratory” – Emily Post We know that customer interactions can be stressful given that there is always some issue or query that is wanting. These issues get compounded…
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Understanding Customer Experience for Success
“Customers are no longer buying products and services – they are buying experiences delivered via the products and services.” – Gregory Yankelovich Companies are now understanding customer experience from a completely different viewpoint. It ceases to be only an ideal or a standard but has moved to being a premeditated and functioning directive for any…
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Managing the Customer Life Cycle
“Once a purchase is made, the user enters the customer lifecycle. Now they are sent data-driven emails based on their behaviour and product interests.” -www.ecommercepartners.net From the stage of being a prospective customer to actually becoming a customer of a company, there is a relationship between these two sets of people. The actions taken are…
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Instant Gratification is now a Customer Demand
“Instant gratification takes too long”. – Carrie Fisher We have discussed at length that customers now want everything now, they want to know everything now and they expect to be able to access information from anywhere and from any device they choose. Digitization has made customers even more impatient than before and hence instant gratification…
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Business Online Videos as a Marketing Tool
“Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts”. – James Wedmore Customers are becoming smarter, younger and keener, with less time. They demand limitless options in the shortest possible time and with complete access at all times, which is why online…
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Product Knowledge is Vital for Business Success
“If a man empties his purse into his head, no man can take it away from him. An investment in knowledge always pays the best interest.”-BENJAMIN FRANKLIN If you walk in to a company or even call up a representative of the company would you be impressed if they had complete product knowledge or if…
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Answering the Phone at Work – Remain Courteous
“Why are phone skills so important? Because they put money in your pocket!” – www.pinterest.com Irrespective of the job title and level in the hierarchy, each person at the office spends a good deal of time speaking over the phone – we will focus only on the calls received from customers. Answering the phone at…