Yonyx Posts

If your target audience isn’t listening, it’s not their fault, it’s yours. – Seth Godin One of the most important keys to a successful business is the ability of that business to identify target customers and to create a superior offering to that particular segment of the buying public. It is vital that a company’s…

Courteous treatment will make a customer a walking advertisement – James Cash Penny Several entrepreneurs and marketing experts echo the sentiment above. The customer service organisation of a company has the power to attract new customers, retain existing ones and to ensure that those customers function as a walking, talking advertisement for the company. Customer…

“A workplace filled with and driven by employees with positive attitudes – vibrates continually to the tune of service excellence and passionate team success.” – Ty Howard In the business world, customer service attitude will always trump over aptitude and skill. Skills and knowledge are easily imparted, but an attitude of service cannot be instilled…

“Information is a deciding factor for consumers when making their choices and affects both consumer interests and their confidence in the products and services circulating within the market,” – European Union (EU) The art of pitching and closing a sale primarily comprises a mind game between the paying customer and the salesperson keen to close…

“A moment of gratitude makes a difference in your attitude” – Bruce Wilkinson The connection that a service provider or manufacturer forms with a client or a customer, becomes a relationship based on mutual benefit, going forward. It is a hard won, carefully cultivated and nurtured relationship that is based on mutual benefit as well…

“It takes months to find a customer and only seconds to lose one.” – Anonymous The above statement is an apt summation of one of the most critical aspects of modern business: retaining customers in the service of growing the enterprise. The customer is central to every enterprise and therefore, it is the duty of…

“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz We have to acknowledge that customer influence can be a big multiplier for businesses. Every business thrives on sales and marketing tactics, but is also vulnerable to…

Customer service is what you and your organisation provide. Customer loyalty is the result of the service – Shep Hyken  Customer loyalty is the desired outcome of every relationship between a brand and customer; a mark of the success of that brand. Over time, consumers tend to associate certain attributes with a product or service…

“An investment in knowledge always pays the best interest.” – Benjamin Franklin Yes, it is possible to sell more to customers through product knowledge – in fact, it is an essential skill for every person in a company. Through an understanding of the products and services of the company, especially for the service staff, they…

“Create a sense of urgency by respecting your customers’ needs and they’ll respond by buying,” – Tara Gentile Most businesses and enterprises are designed to sell products and services to customers. The act of selling can be achieved by many means – these include a variety of approaches, including creating a sense of urgency in…