Yonyx Posts

“Websites promote you 24/7 and no employee will do that,” – Paul Cookson Online technologies dominate the world we live in and therefore, an effective website is a pre-requisite for most businesses in modern times. We must note that a website may be viewed as ‘old school’ in certain quarters, but there is no denying…

“If you are not involved and don’t have re-engagement, you don’t have a campaign at all,” – Keri Jaehnig Enterprises thrive on client and customer relationships and the business outcomes that drive such interactions. However, the modern customer tends to be a finicky creature that is subject to all manner of marketing spiels and selling…

“From creating and driving trends to fostering brand loyalty and word-of-mouth marketing, there are many uses for tactics that can help you influence your customers’ behaviour,” – Angela Stringfellow Influencing customers using positive means remains one of the core aims of modern business enterprises. This is imperative because modern customers and clients are subject to…

“Too many promotions, pitiful attempts at humour and slang, and failing to respond to queries or criticism all irritate consumers and provoke them to un-follow brands,” – William Comcowich The electronic ubiquity of the age we live in offers businesses and brands many methods to connect with customers. Marketing departments often use all the means…

“There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service,” – Gary Vaynerchuk The world of commerce thrives on profit because the profit motive drives enterprises to attain business outcomes. Beyond profit, every business…

“If you know that your prospect harbours some doubts about your offer, deal with them! Meet the scepticism head on and you can overcome it,” – Ivan Levison Businesses can help to remove buyer scepticism by communicating openly with clients and customers. This stance is important for businesses because it helps them to cultivate and…

“Credibility is a business leader’s currency; with it, he or she is solvent; without it, he or she is bankrupt,” – John Maxwell Every business organization should develop certain attributes, such as market credibility, investor trust, supplier confidence, a sound business reputation, and happy customers. The importance of credibility remains paramount because even though this…

“A brand is no longer what we tell consumer it is, it is what consumers tell each other it is.” – Scott Cook What makes an advertising video successful? A successful ad is one that catches attention of the viewer and evokes some sort of response. Often it does not even matter if that response…

“Companies will find greater long-term success in their marketing efforts if they root their strategic plans and tactics in being more human and understanding human nature and behaviour,” – Aliza Sherman The art and science of marketing is critical to every modern business enterprise because marketing attracts customers, deepens customer interactions, drives sales, helps businesses…

“Defining and connecting with your target audience is the single most important business decision you can make as an entrepreneur,” – Saskia Gregory Sophisticated modern marketing paradigms make it imperative for businesses to identify their audiences, create meaningful brand engagement strategies, and devise the means to stay connected with the target audience. These activities are…