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Using Social Proof to Attract and Retain Customers
“Social proof is more important than ever. Your customers are influenced by ‘real people’, so leverage this in your marketing,” – Say Quotable Marketing and selling activities figure prominently among the core objectives of a business enterprise. These exercises help a business to sustain commercial activities, expand operations, create new products, and to stay relevant…
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How Misleading Content can Affect Customer Trust
“Ad or site content that tries to mislead site visitors threatens customer safety. These include unsubstantiated claims, free offers or price promises, misleading ads, and promotion of third party products and services,” – Bing Ads The global Internet has emerged as the biggest marketing platform in human history and enterprises have devised multiple means to…
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Best Advertising Methods to Increase Audience Reach
“The best advertising is done by satisfied customers,” – Philip Kotler Advertising remains a critical aspect of the commercial world because this industry helps brands and companies to attain visibility in crowded markets. While commerce is driven by competition and the quest for profits, advertising is the hand maiden that enables brands to stand up…
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Effects of a Brand’s Visual Identity on Customers
“A picture is worth a thousand words but your brand’s visual identity is worth much more,” – Jeremy Miller Enterprises that own a brand or brands need a visual identity that combines colours and fonts to create a unique brand image. The said image helps the brand to create an exclusive identity and therefore, the…
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Marketing Personalization to Gain More Customers
“Personalization is a chance to differentiate at a human scale, to use behaviour as the most important clue about what people want and more important, what they need,” — Seth Godin Entrepreneurs, companies, businesses, and enterprises deploy various marketing techniques to communicate with and sell products and services to their clients and customers. Marketing tactics…
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Creating Better Loyalty Emails
“E-mail has an ability that many channels don’t: creating valuable, personal touches at scale,” – David Newman Customer loyalty remains an interesting concept in the world of commerce; this intangible is directly linked with customer retention and business efforts targeted at expanding the customer base. Better loyalty emails represent one of the means by which…
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Ways that Brands are Ruining Customer Engagement
“Your organization might be well-meaning but still ruining your customer’s day” – @jeanniecw Customer engagement represents the lifeblood of every business. The modern enterprise must actively court and engage with customers in order to thrive in competitive markets marked by a multiplicity of brands, businesses, and enterprises. We must bear in mind that customer engagement…
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Creating more Effective Promotional Campaigns
“Without promotion, something terrible happens – nothing!” – P. T. Barnum Modern businesses operate in competitive and crowded markets spread across multiple continents and many time zones. The creative enterprise and the commercial organization alike face a business imperative to stand apart from the competition in their pursuit to create a distinct identity that will…
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Best Ways of Creating Customer-centricity
“Customer-centricity should be about delivering value for customers that will eventually create value for the company,” – Robert G. Thompson Every business enterprise seeks to grow and diversify in an attempt to expand its operations and to generate greater profits. One of the methods to achieve these goals is to institute customer-centricity in every aspect…
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Attract Customers through a Better Social Marketing Strategy
“Social media marketing is about identifying the essence of engagement,” – Edgerank Checker Social marketing represents the latest trend in brand marketing strategies in the connected world we live in today. This poses no surprise when we consider the fact that social media technologies have become ubiquitous and are uniquely engineered to help brands to…