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About Customer Satisfaction Scores
“A well satisfied customer will bring the repeat sale that counts.” – J C Penny Companies seem to be constantly worried about what customers think and feel about them, and in order to know accurately, they seek to measure levels of customer satisfaction. Customer Satisfaction Scores and Indices are the way to measure the company’s…
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Deciding Between Product-Driven versus a Customer-Driven Business
“Most products are still created in a vacuum, driven by what is technically feasible rather than what is needed by customers.” – Kristin Zhivago In today’s highly competitive business world, it is extremely important for companies to look at every aspect of their business. One of the important aspects would be not taking for granted…
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Making Memorable Experiences for Customers
“That made the experience memorable for that customer at minimal cost” – Ted Johns Reading the quote above it is obvious that making memorable experiences for customers does not always have to be an expensive proposition. Even a small gesture and acts of human kindness can transform an average experience for a customer to a…
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Making Customers Successful
“Coming together is a beginning; keeping together is progress; working together is success.” – Henry Ford The ideal of being customer focused cannot be undermined or over emphasized. Every employee in a company must be motivated enough to come to work with ideas on what can be done for making customers successful. Leaders may argue…
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Building a Culture of Trust and Motivation
“Trust is the highest form of human motivation. It brings out the very best in people.” – STEPHEN R. COVEY We know it is imperative for any company to have a large and loyal customer base contributing to the company’s bottom line in several ways. However, to ensure such a customer base, a company must have…
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Eliminate Competition and Win Customers
“Smart people will play where the competition is weak” – SayQuotable With an increasing number of transactions and interactions between customers and companies going online, it has become a lot easier for competitors to sneak in and catch a company unawares. Free and open source technology has made it simpler and quicker for websites and…
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Why Customers Trash Emails
“I want to do business with a company that treats emailing me as a privilege, not a transaction”. – Andrea Mignolo Despite being one of the oldest and traditional forms of communication, emails continue to form a big and important part of information exchange between companies and customers. A report shows that around 205 billion…
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Practice Customer-Centric Marketing
“Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer”. – Philip Kotler In the business world, the top reason for why marketing strategies fail is that they are focused on the company. If your company is not seeing the desired results from its marketing…
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Do Your Customers Trust You?
“The toughest thing about the power of trust is that it’s very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.” – Thomas J Watson Today, customers ‘call the shots’ in the business relationships, and only companies that have been able…
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Reducing Customer Friction in all Interactions
“You’re not in the business of selling things, you’re in the business of helping people buy things. The best way to help people buy the things you sell is by reducing customer friction points along the way.” – Kathi Kruse When people interact at close quarters, and on a consistent basis, friction is very likely.…
