Yonyx Posts

“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you”. – Patricia Fripp Business is all about ensuring that customers buy from your company rather than your closest competitor. However, a company must first know and understand the factors…

“Actionable buyer personas reveal insights about your buyers’ decisions — the specific attitudes, concerns and criteria that drive prospective customers to choose you, your competitor or the status quo.” – Adele Revella It is important to get customer personas right. However, why it is so critical requires some explaining. To start with, customer personas are…

“When you say it, it’s When your customer says it, it’s social proof.” – Andy Crestodina With regard to social proof, the quote above sums it up very well. Even if people do not accept, following the crowd is what most people do, and industry experts and people who deal with the mind call this…

“The #1 closing secret to overcoming price objections is to actively listen to your client and simply create value that exceeds their expectations.” – John Di Lemme Price sensitivity from customers is something that businesses deal with all the time. However, what companies seem to miss is that price objections by customers is usually an…

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton It is harsh – but it is true that there would always be times when customers hate your company, and you would not even know.…

“Brand activation is about bringing a brand’s core features or values to life through creating experiences. Don’t try to communicate every detail of your brand; the purpose is to build better brand connection, not increase sales.” – PACE As a term and strategy, brand activation is a relatively new one. As per the quote above,…

“3 simple steps to attracting clients: 1.get in front of more people, 2.make it easy to buy, 3. Utilize a proven follow up system” – Katrina Sawa Running a business is a tough proposition. It becomes tougher as competition increases and everyone is vying for the same set of customers, and same market segments. To…

“To build a long-term, successful enterprise, when you don’t close a sale, open a relationship.” – Patricia Fripp It is said that passion and commitment is what would drive business, and this is true to a very large extent. However, this is not enough to build and sustain a business – there are a number…

“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury Technology is a funny beast. On the one hand, it has seemingly made it easier for companies to reach their target audience, while on the other…

“Customer support extends across the whole customer journey—all the way from awareness and interest, to retention and upsells. Retailers need to understand what customers are doing and what their needs are, and tailor support experiences to those needs” – Poulos Technology has ensured that people are always connected – either through their computer systems or…