Yonyx Posts

“You seldom improve quality by cutting costs, but you can often cut costs by improving quality”. – Karl Albrecht This is the age of the customer, and it is the onus of every company to ensure that they provide consistently better service to their customers by every means possible. One of the top ways to…

“Forget ‘branding’ and ‘positioning’. Once you understand customer behaviour everything else falls into place.” – Thomas G Stemberg There is no debate at all that understanding customers is quintessential to providing them with the kind of customer service that they would want, which ultimately would translate to the success of a company. By getting to…

“The lead generation process starts by finding out where your target market ‘lives’ on the web.” – Wayne Davis Every company is constantly trying to gain new customers, and try everything possible to attract and arrest their attention. The good news is that there a lot more avenues for companies through which to search for…

“Social Media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.” – Lori Ruff Irrespective of the ‘noise’ companies may create, and claims they may make, customers continue to feel that companies do not ‘talk’ to them enough. It is possibly true, especially given the exigencies…

“Leaders should influence others. In such a way that it builds people up, encourages, and educates them so they can duplicate this attitude in others.” –  Bob Goshen For happy customers, it is imperative for any business to have a solid, energetic, and dynamic workforce. It is only through the support of loyal and committed…

“The purpose of a business is to create a customer who creates customers.” – Shiv Singh The easiest way to grow business is both simple and challenging. According to the quote, if a company were able keep its customers long enough, they would not only bring more customers for the company, but would also help…

“When you show deep empathy toward others, their defensive energy goes down, and positive energy replaces it. That’s when you can get more creative in solving problems.” –  Stephen Covey We know that in the business world of today, the biggest differentiator for any company is its customer service. We also know that customer service…

“Memorable stories (good or bad) about the things you do are retold….from a customer to a potential customer. What kinds of stories are being told about you? – BillQuiseng.com While we understand the importance of retaining existing customers, we also know that increasing business is possible by gaining more customers. It is therefore imperative for…

“Regardless of how much you spend to support it, your brand is still no better than how your customers experience it”. – Mike Wittenstein Holiday season brings a lot of cheer to businesses in every industry. The season means more sales, revenue, and profits which obviously is reason for celebration. However, it is also the…

“The most powerful way a company can add value is to provide a place where prospects, customers, and the company itself can interact.” – Online Community Playbook Going by the quote, it is obvious why building a customer online community would be beneficial for a company. Given that today most of the world ‘lives within’…