Yonyx Posts

“Emotional intelligence, more than any other factor, more than IQ or expertise, accounts for 85% to 90% of success at work… IQ is a threshold competence. You need it, but it doesn’t make you a star. Emotional Intelligence can.” – Warren Bennis Businesses today can be successful or not depending on how effective their workforce…

“Advocacy can propel a brand unlike any other paid or unpaid media because it unlocks the networking power of one-to-one relationships with a key of trust.” – Rick Wion Every business needs customer advocates – there is absolutely no disagreement on this fact now. Customer advocates are those happy customers who are at the peak…

“Word of mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver”. – G-Eazy Given the rapid and significant changes in the customer profiles and the business environment, it would seem strange that some companies still view customer service and marketing…

“When your brand is strong and consistent, every image, piece of content, and advertisement reinforces your unique value.” – visage.co Do customers trust your brand? This is a question that every company, irrespective of size and industry must have a positive answer to – continually. Gone are the days when companies could rest on their…

“Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.” – Marc Ostrofsky Until some time back, a website was thought of as a simple marketing tool – a place…

“Master data management is a discipline that goes hand in hand with information governance. Forward-thinking organizations are instituting processes to gain agreement on roles, responsibilities, policies, and procedures surrounding the maintenance of a single view of the entities needed for conducting business and measuring its performance.” – Henry Morris There is no denying the importance…

“Video is no longer just a fun extra feature to stumble upon as they browse the web. Video, and particularly short-form video, is the thing that is bringing them to the web in the first place.” – videolinktv.com Online video plays a crucial role in enhancing customer engagement. Incorporating videos into decision trees can provide…

“We’re taking a proactive approach, instead of waiting or seeing if anything happens.” – Mike Stack There is no better truth in the realm of customer service than what is mentioned in the quote above. No business can or should remain in reactive mode with regard to service – that is waiting for customers to…

“Chase the vision, not the money, the money will end up following you.”- Tony Hsieh Landing big business customers is the dream of every company and for which companies put in place a number of tactics and strategies. However, looking at statistics and data, they show that a very large number of businesses do not…

“The phrase Hero-Class Customer Service embodies the concept that every delivery of superior customer service involves a hero of some sort.” – customersThatstick.com There is enough research and data to show that a very large number of customers agree that if they receive shoddy service and poor experiences from a company, they would take their…