Yonyx Posts

  • Rewarding Customers for Brand Loyalty

    “Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all, for its origin is the human heart-the center of self-respect and human dignity. It is a force which leaps into being only when conditions are exactly right for it-and it is a force very sensitive…

  • Using Customers for Business Expansion

    “Business is a game, played for fantastic stakes and you’re in competition with experts. If you want to win, you have to learn to be the master of the game.” – Sidney Sheldon It would be safe to say that every company would seek business expansion – at all times. However, to ensure that the…

  • Engaging Customers through Mobile Apps

    “The future of mobile means a more intricately connected ecosystem of applications. The ‘walled gardens’ will be torn down and roads and bridges between apps will be constructed. The relationships between the apps that a user has installed on their phone will become exponentially more important to both the consumer and the business themselves.” –…

  • Putting Customers on Hold is a Bad Idea

    “If you wait for customers to tell you that you need to do something, you’re too late. Good business leaders should be half a step ahead of what customers want, i.e. they don’t actually quite know they want it. That’s what innovation’s about. With Plan A, we didn’t wait for the consumers to tell us.”…

  • Understanding the Market Competition

    “Keep our competitors focused on us, while we stay focused on the customer” – Jeff Bezos Businesses that have been around for a while, know that market competition has become stronger, fiercer, and a lot more than ever before. While it is challenging to compete with an increasing number of players vying for the attention…

  • Customer Referrals Do Not Come Easy

    “Referrals aren’t given easily. If you don’t take the time to establish credibility, you’re not going to get the referral. People have to get to know you. They have to feel comfortable with who you are and what you do.” – Ivan Misner It is a fact of business now that prospective customers are more…

  • What Drives Customer Behaviour

    “Customers set up a hierarchy of values, wants, and needs based on empirical data, opinions, word-of-mouth references, and previous experiences with products and services. They use that information to make purchasing decisions.” – Regis McKenna   Customer behaviour simply put is the decisions that lead to actions, resulting in the buying pattern of a customer.…

  • Technology with a Human Touch for Customers

    “The greatest technology in the world hasn’t replaced the ultimate relationship building tool between a customer and a business; the human touch.” – Shep Hyken Technology and human touch seem to be two ends of a business spectrum – technology always associated with robotic systems and mechanical operations. It would see ‘out of place’ therefore…

  • Customer-focused Companies Win

    “We’re trying to do something really interesting and fun but we also need to be humble…because we know that everything is based on this foundation that we’re trying to do what’s right for the customer….you realize that these users make your livelihood possible.” – Kevin Hale The title of this exposition; customer-focused companies win, may…

  • Gaining Benefits of Knowledge Management for Customer Service

    “Today knowledge has power. It controls access to opportunity and advancement.” – Peter Drucker There is possibly no better way to describe the benefits of knowledge management for a company, than the quote above. For a business, coupled with speed, particularly in customer service it plays a vital role to ensure long-term customer satisfaction, leading…

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