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Customer Referrals to boost business
“Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution” ~ Rick Tate Customers are the lifeline of any company. Not only does their business mean success, but customer referrals greatly boost any…
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Knowing the customer personality before
“A buyer persona enables you create marketing content that is for someone and not everyone.” – Jeremy Victor The quote describes why knowing the customer personality before marketing and selling is important. In fact, the buyer’s personality makes for a very vital part for companies to successfully create products and campaigns to promote those products.…
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Managing Unprofitable Customers
It can be said in no uncertain terms that customers are vital to any business. There is no doubt also that dealing with customer demands and wants is tough and challenging but companies manage it since it is a given. However, there are some customers that are literally a ‘waste of time and resources’ since…
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Customer service is both an art and a science
“To my customer – I may not have the answer, but I’ll find it. I may not have the time, but I’ll make it.-Unknown” Customer service is effective when the people responsible deliver it with creativity and innovation as art and follow the principles of carefully observing and applying its rules as a science. Exceptional…
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Loyalty Programs for Customers
Customer loyalty, as anyone running a business knows, is hard to get. It is almost like climbing a vertical mountain with a heavy pack of the other nuances of the business. If a company slips, the ground gained over ‘the mountain’ can be easily lost. To make matters worse, it costs any business, both big…
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Winning Back Unhappy Customers
“Your most unhappy customers are your greatest source of learning.” – Bill Gates Since the above is true, it is a very wise business move to make it a habit of winning back unhappy customers. Of course, the ideal situation would be to never have any unhappy customers. Everyone makes mistakes – human error is…
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Customer Service Leadership boosts Team Building
“Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or make the money that you want without becoming very good at it.” – Brian Tracy Employees are a company’s primary customers. Without the employees it would be impossible to run a company, much less deliver excellence…
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Enhancing value for customers
“Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions”. ~ Betsy Sanders This quote lucidly explains that unless companies must strive to enhance value for customers, else…
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Attention To Detail in Customer Service
Photo by Andrea Piacquadio “Sometimes, it’s the little details that can set service apart from the competition. Thinking about what touches you can add to the customer experience.” – Sara Hedayat It is true that “God is in the details” even in customer service. Attention to detail in customer service, like other aspects of life, is…
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All customers are not equal
“Knowing that 60% of your loyal customers are profitable is useless if you don’t know which ones to court with what level of service.”- Werner Reinartz and V Kumar Segmentation is invaluable but even more critical is to know and identify each customer individually. Not knowing or having a limited understanding of each customer comes…
