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Beyond Customer Service
“The goal as a company is to have customer service that is not just the best but legendary”. -Sam Walton Everyone knows the success story of the company that believes and displays this. Companies that understand that business success does not just come from good service and support to customers are more successful than others.…
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Authority of the Social Customer
“Social media is much more than self-promotion. It is a two-way street, a set of tools that allow you to reach out to people and become the bringer of positive things and experiences. In turn, these people will not just support you. They will be there to help you increase your reach and audience –…
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Personalizing the Digital Customer Experience
Everyone likes to shop, whether they admit it or not. It is a pleasurable way to spend time and with technology making rapid advances, people can shop both online and in-store and also use their smart devices to shop on the go. Shoppers who are able to get great deals and discounts feel a sense…
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Suffering from myopic customer service?
“The view of customer service as a separate business function will evolve into a view of service as an integral part of key business processes.” – Gartner Predicts 20041 It’s high time that the prediction above proved to be true and precise. Businesses seem to have a rather cramped view of this realm and continue…
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Outsourcing customer service – should you or not?
Outsourcing is undertaken when a company wishes to offload some of the expenses and hassles of dealing with too much headcount. External agencies are given the responsibility of hiring, training and maintaining a headcount allowing the company to focus on other strategic processes. Outsourcing customer service is also a common practice. There are however, some…
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Customer’s Trust
“Trust is the basis of any customer-provider relationship. Without trust; you have no relationship” – Robert W Lucas Trust is being able to stand stolid and be able to believe in the capability, word or actions of someone. Without trust most human relationships and interactions would be baseless and meaningless. A customer’s trust is also…
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Strategies for Successful Service Recovery
“The true test of a business’ customer service effort is not when things are going right – but rather what is done when things go wrong” – Steve Ferrante Despite some minor details that vary, the general opinion in business circles is that retaining a customer costs relatively lower than attracting and gaining a new…
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Do not take your Customers for Granted
“I’m blessed to be able to work at something that I’m good at, and that I love. It’s not something I take for granted.”- Emmylou Harris Taking things for granted is that awful mistake we all make, albeit inadvertently. In all of the strategic errors that companies, even market leaders, make is of taking their…
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Building Customer Relationships
“The purpose of a business is to create a customer who creates customers.”- Shiv Singh A large part of customer service is also delivered at the stage of selling. Such customer service representatives should focus not just on providing the relevant information regarding the product or service but also aim at building customer relationships that…
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Customer Service Breakdowns Must Be Managed
Photo by MART PRODUCTION “Even a mistake may turn out to be the one thing necessary to a worthwhile achievement.”- Henry Ford This is great advice! We cannot deny that human imperfections are bound to be the cause of lapses. In the business realm too, there is no absence of customer service breakdowns. Despite stiff…