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Ways to Justify Investment in a Customer Contact Centre
“Cloud-based call management, recording and intelligent call analytics are a crucial tool in enabling businesses to improve their sales performance and deliver excellent customer service,” – James Slaney Business leaders have often viewed a customer contact centre as a load on business bottom lines because such centres are, inter alia, primarily driven by paid employees,…
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Importance of Knowledge Management in Customer Service
“Knowledge management is not a shrink-wrapped thing in a box, it’s a discipline,” – Scott Elliot Modern businesses and enterprises operate in intensely knowledge-driven environments that were made possible by a variety of electronic knowledge sharing mechanisms, the global information highway, and a modern emphasis on data capture and dissemination. The catch phrase of knowledge…
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Simplicity is the key to Customer Engagement
“In addition to bringing new levels of simplicity, customer engagement platforms should streamline daily operations, reduce costs, and allow customers to engage with brands how and when they wish,” – Oman Air Customer engagement should be the bedrock of every business enterprise because customer dollars are critical to achieving business outcomes. We could say that…
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Top Features of a Most Effective Website
“Websites promote you 24/7 and no employee will do that,” – Paul Cookson Online technologies dominate the world we live in and therefore, an effective website is a pre-requisite for most businesses in modern times. We must note that a website may be viewed as ‘old school’ in certain quarters, but there is no denying…
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Aspects of a Successful Re-engagement Campaign
“If you are not involved and don’t have re-engagement, you don’t have a campaign at all,” – Keri Jaehnig Enterprises thrive on client and customer relationships and the business outcomes that drive such interactions. However, the modern customer tends to be a finicky creature that is subject to all manner of marketing spiels and selling…
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Best Methods of Positively Influencing Customers
“From creating and driving trends to fostering brand loyalty and word-of-mouth marketing, there are many uses for tactics that can help you influence your customers’ behaviour,” – Angela Stringfellow Influencing customers using positive means remains one of the core aims of modern business enterprises. This is imperative because modern customers and clients are subject to…
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Aspects about Brand Marketing that Irritate Customers
“Too many promotions, pitiful attempts at humour and slang, and failing to respond to queries or criticism all irritate consumers and provoke them to un-follow brands,” – William Comcowich The electronic ubiquity of the age we live in offers businesses and brands many methods to connect with customers. Marketing departments often use all the means…
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Getting Maximum ROI from All Customers
“There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service,” – Gary Vaynerchuk The world of commerce thrives on profit because the profit motive drives enterprises to attain business outcomes. Beyond profit, every business…
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Steps to Eliminate Buyer Scepticism and Mistrust
“If you know that your prospect harbours some doubts about your offer, deal with them! Meet the scepticism head on and you can overcome it,” – Ivan Levison Businesses can help to remove buyer scepticism by communicating openly with clients and customers. This stance is important for businesses because it helps them to cultivate and…
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Importance of Credibility in Boosting Business
“Credibility is a business leader’s currency; with it, he or she is solvent; without it, he or she is bankrupt,” – John Maxwell Every business organization should develop certain attributes, such as market credibility, investor trust, supplier confidence, a sound business reputation, and happy customers. The importance of credibility remains paramount because even though this…