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Changing Customer Behaviour through Top Class Content
“Excellent content gets repeated in social media and increases word of mouth mentions; it’s the best way to generate buzz about a product” – Marsha Collier Online connectivity and Internet technologies have irreversibly changed and influenced the world of modern commerce. Every business needs to attract customers in order to thrive and one of the…
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Reasons a Prospective Customer would Choose a Competitor
“If you are losing customers to your competitors it might be because you don’t have a very good website,” – McKay Allen Competition and conflict are common phenomenon in the natural world and have emerged as major aspects that define modern commerce. Every business enterprise operates in and thrives in competitive modern markets and must…
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Proven Ways to Increase Average Order Value
“An increase in the average order value for an online retailer bears a strong correlation to an increase in profit,” – Armando Roggio Online enterprises must sell products to their customers in order to sustain business operations, expand the remit of commerce, and to remain profitable. Every e-commerce operator needs to stay abreast of market…
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A Great Social Media Marketing Strategy could Gain Customers
“Social media helps to create communities. Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers,” – Eric Qualman The rise of social media platforms is a recent phenomenon in the world of commerce. Businesses of every hue are working to define and create an appropriate social…
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Optimising Conversion Rates
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic,” – Jeff Eisenberg E-commerce has emerged as a fact in the commercial world in recent years. The unique business model that underlies such commercial activity has been employed by such enterprises in a bid to create a distinct…
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The E-commerce Mistakes that Drive Customers Away
“89% of shoppers have stopped buying from online stores after they experienced poor customer service,” – John C. Maxwell The concepts and practices of electronic commerce, or e-commerce, exploded in the business world with the mass advent of electronic communications technologies such as the global Internet. Over the years, e-commerce has emerged as a powerful…
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Ensuring a Positive Effect on Customers through a Promotional Banner
“The promotional banner has become one of the most preferred methods for advertising both indoors and out due to the wide range of layouts, custom options and sizes offered,” – Nicholson Baker The commercial world needs to advertise its products and services using publicity campaigns. These can be viewed as a commercial obligation that is…
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Importance of Email in a Multi-Channel Customer Service World
“One huge advantage of email versus social media is email’s linear delivery model,” – Jay Baer In the world of modern commerce, customer service has evolved into a fine skill that operates through multiple channels such as telephone, text messages, email, social media, websites, and face-to-face interactions. The propagation and distribution of customer services through…
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Reasons for Mobile Customer Service Failure
“The ability to deliver effective customer service via mobile devices with smaller screens will help brands and organizations to deliver service and support via smart objects, smart appliances, and more in the future,” – Robert Morris Customers, clients, and modern business enterprises operate in electronically networked environments that are dominated increasingly by connected mobile devices,…
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Personalising Customer Service for all Customer Age Groups
“Personal service is about making the customer feel like they’re doing business with a human, not a company,” – David Weinberger Modern businesses, brands, and enterprises need to engage with their clients and customers in an open, dignified, but friendly manner. Personalising customer service is one of the techniques that can be used by businesses…