Yonyx Posts

“Without promotion, something terrible happens – nothing!” – P. T. Barnum Modern businesses operate in competitive and crowded markets spread across multiple continents and many time zones. The creative enterprise and the commercial organization alike face a business imperative to stand apart from the competition in their pursuit to create a distinct identity that will…

“Customer-centricity should be about delivering value for customers that will eventually create value for the company,” – Robert G. Thompson Every business enterprise seeks to grow and diversify in an attempt to expand its operations and to generate greater profits. One of the methods to achieve these goals is to institute customer-centricity in every aspect…

“Social media marketing is about identifying the essence of engagement,” – Edgerank Checker Social marketing represents the latest trend in brand marketing strategies in the connected world we live in today. This poses no surprise when we consider the fact that social media technologies have become ubiquitous and are uniquely engineered to help brands to…

“Promotional products have often been overlooked, but savvy marketers realize the impact promotions have in reaching a specific target audience,” – Jodi Rudick Businesses can choose to deploy small items – such as pens, pencils, T-shirts, tote bags, coffee mugs, etc. – branded with a company logo or a corporate slogan to promote their products…

“Texts can include more than mere text. They can include links to websites, apps, touch-to-call phone numbers, store locators, price alerts, boarding passes, event tickets, event reminders, pictures, and animation,” – Shep Hyken The cell phone-based text message represents technology of recent vintage, but has proved itself to be a versatile medium of communication. Every…

“A ‘friendly’ shopping cart lets customers edit item quantities, remove items, alter attributes (product options), and more, all without leaving the actual shopping cart page,” – Eric Leuenberger Online businesses have come a long way in the modern world and now directly compete with brick-and-mortar enterprises to win mind share and customer dollars. Every business…

“The goal is not to sell a bag; it is to build a relationship of confidence and trust with the customer,” – Damien Vernet The complicated markets and the multiplicity of commercial relationships typical of modern times make it mandatory for a business enterprise to consistently build customer trust. The efforts must primarily proceed from…

“Sales promotion is the specific element of communicating the value of your brand, products, and services to targeted customers,” – Neil Kokemuller Businesses employ various sales tactics to increase market traction; one of the many such tactics is to create sales promotions for customers. This practice hinges on giving away promotional materials and free products…

“For e-commerce, the most important thing is trust,” – Jack Ma Clients and customers entrust businesses with significant amounts of personal information when they transact with online business operators. This is the normal course of such business operations; therefore, e-commerce business operators must ensure adequate website security to ensure that customer confidence is preserved at…

“Customer focus is about hard edged business. Customers are hugely impatient on the web. They don’t need to hang around a website that is not directly focused on them,” – Gerry McGovern Websites, micro-sites, and social media handles are common addresses in the cyber world that can be profitably leveraged by businesses to create and…