-
Ways to Increase Customer Engagement Rates
“Persona-based content can increase customer engagement almost six-fold,” – DemandGen Clients and customers represent the life blood of a business enterprise and therefore, every business must invest extensively in customer engagement strategies. This is equally valid for new age business start-ups and legacy business operators alike. Every customer engagement strategy must focus on creating an…
-
How Customers Expect Brands to ‘Behave’ on Social Media
“Do you want to stand out on Twitter? Start engaging, conversing, asking, and helping others,” – John Moneypenny Modern businesses and brands have leveraged the wide reach of the global Internet to expand their business operations, reach out to new customers, identify customer categories, create an emphatic brand image, connect to their customers, and stymie…
-
Ensuring Customers Complete Feedback Surveys Diligently
“Surveys are an excellent way to set the customer feedback ball rolling… Customers are more likely to reveal any underlying issues they have with your brand through surveys,” – Mark Cuban Modern business enterprises can leverage information from customer feedback mechanisms to thrive in competitive markets. This data can be used to improve business processes,…
-
Emotional Drivers that Affect Consumer Buying Behavior
Photo by Sam Lion “When products or services are the same or similar, price is the same or similar, emotional engagement always wins!” – Steve Ferrante It is more than just affordability that affects consumer buying behavior. The spending power of your target audience and level of affluence is a small determinant of who buys what…
-
Preventing Shopping Cart Abandonment
“Shipping is the number one reason for cart abandonment,” – Laura Behrens E-commerce retailers and online shopping activities are among the biggest phenomenon in modern times. The fact that most of the civilised world has access to the global Internet and sufficient bandwidth has helped to expand consumer’s shopping habits to the online domain and…
-
The Most Effective Customer Service Technology
“New technologies are raising consumer expectations when it comes to customer service, and companies will pay the price if they don’t respond,” – Stephanie Condon A business enterprise can use the value proposition of a superior customer experience in an attempt to differentiate itself from its competitors. This may represent an important initiative because markets…
-
Happy Existing Customers can Help a Company Flourish
“Our customer base grows by the happy customers that go out of our doors,” – Lee Densmore Every business enterprise should work to achieve total customer satisfaction. We could say that this pursuit of customer satisfaction remains an ongoing project in most enterprises, but the forthright pursuit of the metric can yield distinct business outcomes.…
-
The Dangers of Poor Customer Service
“Sh*t happens” – is an unacceptable excuse for poor customer service.’ – Bill Quiseng Poor customer service is a metaphor for bad business practices. The pitfalls of such service are many and include the very real prospects of customer migration, the loss of business reputation, and lost sales. We could say that a business that…
-
Top Customer Service Principles for Successful Business
“Focus on winning one customer at a time. Be honest and sincere. Do what’s right. There’s nothing magical about this. That’s been my guiding principle,” – Robert Spector Every business enterprise has a primary duty to listen to its customers and understand their requirements. This should figure among the foremost customer service principles because a…
-
Methods of Increasing Customer Average Order Value
“We got a 25% increase in conversion and an increase in average order value when we sent (customers) to a page that included more products,” – Catherine Paschkewitz E-commerce businesses thrive on customers’ online shopping habits. The near ubiquity of the Internet in the modern world has been leveraged by businesses worldwide to operate online…
