-
Reading your Customer’s Mind Consistently
“To succeed in business you need to be original, but you also need to understand what your customers want.” — Richard Branson Reading your customer’s mind is a stronger way of saying that companies must know and understand their customers to the extent of being able to predict what they want and how they want.…
-
Etiquette when Texting Customers
“Customer service saves time. When you do it right the first time, you don’t have to fix it the next time.” – Shep Hyken Despite being one of the ‘traditional’ means of communication, texting or SMS (short message service) continues to be popular. Companies continue texting customers as a means of two-way communication – customers…
-
Reasons why Live Chat Fails for Customers
“We are moving more and more towards live chat support, because it makes it easier for us to quickly fix the problem.” – David Freer We know that in today’s fast-paced world, customers constantly seek companies that would make their lives easier, and provide service that is fast and effective. Keeping this requirement in mind,…
-
Reasons why People Buy Things
“Once you understand what makes people buy things, you know how to sell – and how to write copy.” – Robert W. Bly Companies know exactly what they want to achieve, the features and benefits their brand can bring, their mission and vision statements – everything regarding their company. In addition, they feel elated about their…
-
Motivating Customers to Share and Recommend Products
“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” – Brian Halligan While it is great for a company to be able to get customers to buy, what would be even better is being…
-
The Worst Mistakes in Video Marketing Strategy
“A video marketing strategy is about telling a unique, compelling, and related story with a series of videos – like a soap opera” – thevisualcube.com Videos are everywhere – not a single channel or social media site seems free of them, and they are in fact the fastest growing method for a company / individual…
-
Connecting Employees and The Company’s Brand
“Employees engage with employers and brands when they’re treated as humans worthy of respect.” – Meghan Biro With the competition becoming fiercer and cutthroat, companies need everyone working therein to pull their weight not just for their own particular job roles, but also in the realms of customer service and branding. Let’s face it –…
-
Customer Service Failures
“Sh*t happens is an unacceptable excuse for poor customer service”. – Bill Quiseng Customer service failures are an inevitable part of businesses. However, why do these failures occur and why are some companies unable to ‘recover’ from them, whilst others do a better job at providing service to all their customers. It would seem obvious…
-
Managing a Multigenerational Workforce
“Statistics show that Millenials, those born between 1980 and 2000, will soon become the largest segment in the US workforce. While they may seem to have unique needs when it comes to motivation, there are more similarities than differences across generations. If you focus on that, you’ll be far more successful” – blogoctanner.com The times…
-
Reduce Stress for Customer Service Staff
“Always treat your employees exactly as you want them to treat your best customers” – Shep Hyken Customer service staff has the important responsibility of dealing directly with, and managing a company’s customers. This means that they are ‘in the firing line’, withstanding the worst of customer ire, problems, irritation, and even inappropriate behaviour on…