Yonyx Posts

“Strategic service is not just about how an individual representative reacts to an individual customer; it’s about how the company as a whole reacts to its customers”. – PWC In today’s business world, competition has become fiercer and customers more demanding and aware of what they deserve. Customers want value in whatever they buy, and…

“If you don’t measure it, you can’t improve it.” – vitaldesign In the previous exposition, we discussed about the importance of building brand awareness and reach. As per the quote, any initiative must be ‘measured’ and monitored to understand whether it is achieving its goals and pre-determined purpose. It therefore, does not suffice to take…

“Branding is the process of connecting good strategy with good creativity” – Marty Neumeier There is a popular quote, “what is seen, will sell” – hence, even if a company may have the best products, unless customers know of them, the products will never sell. It is therefore obvious that one of the most critical…

“A well satisfied customer will bring the repeat sale that counts.” – J C Penny Companies seem to be constantly worried about what customers think and feel about them, and in order to know accurately, they seek to measure levels of customer satisfaction. Customer Satisfaction Scores and Indices are the way to measure the company’s…

“Most products are still created in a vacuum, driven by what is technically feasible rather than what is needed by customers.” – Kristin Zhivago In today’s highly competitive business world, it is extremely important for companies to look at every aspect of their business. One of the important aspects would be not taking for granted…

“That made the experience memorable for that customer at minimal cost” – Ted Johns Reading the quote above it is obvious that making memorable experiences for customers does not always have to be an expensive proposition. Even a small gesture and acts of human kindness can transform an average experience for a customer to a…

“Coming together is a beginning; keeping together is progress; working together is success.” – Henry Ford The ideal of being customer focused cannot be undermined or over emphasized. Every employee in a company must be motivated enough to come to work with ideas on what can be done for making customers successful. Leaders may argue…

“Trust is the highest form of human motivation. It brings out the very best in people.” – STEPHEN R. COVEY We know it is imperative for any company to have a large and loyal customer base contributing to the company’s bottom line in several ways. However, to ensure such a customer base, a company must have…

“Smart people will play where the competition is weak” – SayQuotable With an increasing number of transactions and interactions between customers and companies going online, it has become a lot easier for competitors to sneak in and catch a company unawares. Free and open source technology has made it simpler and quicker for websites and…

“I want to do business with a company that treats emailing me as a privilege, not a transaction”. – Andrea Mignolo Despite being one of the oldest and traditional forms of communication, emails continue to form a big and important part of information exchange between companies and customers. A report shows that around 205 billion…