Yonyx Posts

“Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer”. – Philip Kotler In the business world, the top reason for why marketing strategies fail is that they are focused on the company. If your company is not seeing the desired results from its marketing…

“The toughest thing about the power of trust is that it’s very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.” – Thomas J Watson Today, customers ‘call the shots’ in the business relationships, and only companies that have been able…

“You’re not in the business of selling things, you’re in the business of helping people buy things. The best way to help people buy the things you sell is by reducing customer friction points along the way.” – Kathi Kruse When people interact at close quarters, and on a consistent basis, friction is very likely.…

“Training helps teach the vision and mission, but employees must put the training into action for it to have meaning.” – Shep Hyken Much is said all the time about the importance of customer service and its potential to boost sales and profits because of elevated customer satisfaction levels. Customer service is also the surest…

“You don’t become indispensable merely because you are different. But the only way to become indispensable is to be different. That’s because if you’re the same, so are plenty of other people.” – Seth Godin Every company today wishes that no other business has what it does, and that no other company would have the…

“If you don’t know who your customer is, you don’t know what quality is” – Eric Ries Seems pretty obvious and straightforward – know your customers if you want to succeed in your business. It is a cliché in marketing and public relations teams, whose business it is to understand the current, and prospective customer…

“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways.” – Richard Branson The simple meaning of aligning with customer expectations is for companies to understand value in the way that customers perceive it and the expectations they have…

“Although your customers won’t love you if you give bad service, your competitors will.” – Kate Zabriskie If one pays close attention to the quote, the title of this exposition would clearly explain why poor customer service, is the real competitor for all companies. If a company were to question its employees or others as…

“Good service is good business.” – Siebel Ad Back to basics – in today’s cutthroat business world, only companies that can adapt to the dynamic needs and expectations of customers would survive and thrive. Obviously, those who are unable to keep pace with customers would inevitably face closure. One of the top and changing expectations…

“People want to be part of something larger than them. They want to be part of something they are really proud of, that they’ll fight for, sacrifice for, and that they trust.” – Howard Schultz Every company should have an intrinsic culture, ‘spelt out’ in its mission, vision, and purpose statements. Given the utmost importance of…