Yonyx Posts

“Branding is simply about winning and keeping customers.” – yellowfishes.com We know for sure that retaining customers is a lot easier than gaining new ones. Sure a company must increase its business by gaining new customers too – this is an indispensable part of any business. However, if a company is constantly replacing customers that…

“Think about ways you can make your business more customer friendly. Look for opportunities to show how easy you are to do business with.” – Shep Hyken The common trait between companies and businesses that seem successful today would be that they are genuinely customer friendly, and promote a culture of focusing on the needs…

“In this age of the customer, the only sustainable competitive advantage is knowledge and engagement with customers.” – Forrester Companies and customers continue to engage and interact with each other, the way they do so has changed dramatically, and we think become more interesting. Earlier, customers could contact companies through one or two channels –…

“Always treat your employees exactly as you want them to treat your best customers.” – Stephen Covey Every business / company might claim to love and want feedback from customers, but only a ‘fistful’ would look at this process holistically. What this means is that not all companies devote time and energy in listening to…

“You do not need permission from a boss to make a customer feel great” – Bill Quiseng In today’s business world, and the current ‘breed’ of customers, it is impossible for any business to survive without learning and practicing the basic customer service lessons. Successful businesses today say that they owe their success to the…

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou Research shows that today customer emotions play a major role in brand experiences, and companies today must ensure they are able to elicit positive emotions to retain customers and remain…

“79% of customers trust a customer review, as much as a personal referral.” – BrightLocal We discussed earlier about the importance of customer testimonials for business success. In this exposition, we will speak pertinently about the significance and importance of customer product reviews. These reviews are quintessential to a company’s branding, marketing, and promotional campaigns.…

“Customer loyalty is a two-way street. Loyalty begets loyalty. Be loyal to your customers and they’re more likely to be loyal to you and your company.” – Steve Dorfman There is no doubt that customer loyalty continues to be the most potent asset for any company, and is the foundation of a successful customer-company relationship.…

“Nothing draws a crowd quite like a crowd.” – P.T. Barnum Why are customer testimonials so important today for business success? Well, the answer lies in technology – customers today have a very large number of channels of communication and expression. It is easy for anyone to post a comment, write a review, endorse a…

“Customer experience is the new advertising department.” – Max Kalehoff In the last exposition, we spoke about the importance of customer-centricity and strategies around this approach. The reason such a mind-set has gained popularity is that the customer’s view of customer experience has undergone a major and significant shift. They expect and demand that every…