Yonyx Posts

“A customer culture is as fundamental to your business as breathing is to living. It is the life force of your business.”- Dr. Linden R Brown Everyone agrees that a focus on customers is essential and that to do so customer-centric strategies must be in place. However, do companies have a clear understanding of what…

“Successful CRM is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price-but as a differentiator.” – Bob Thompson Today the customers for any business ‘call the shots’, and it is the relationship that companies are able to build with them that help sustain businesses long-term. Customer…

“If you love your customer to death, you can’t go wrong”. – Graham Day It is Valentine’s Day, and wherever you look it seems as though cupid has taken over, red is the favourite colour, and those selling Valentine’s Day goodies seem to be doing brisk business. Couples are probably making several plans on how…

“Stop selling, start helping.” – Zig Zaglar When companies focus only on selling, and forget that their ‘relationship’ with customers is based on understanding and helping them, these would form the reasons customers dump a company. Simply forming a relationship with customers will not ensure the strength and length of the relationship – companies need…

“To give real service, you must add something which cannot be bought or measured with money, and that is integrity and sincerity.” – Douglas Adams The quote above complements beautifully the subject of this exposition – sincerity in customer service is not a ‘product’ or a tangible object, and yet without it customers would receive…

“Foster creative problem solving. In the real world, there is no answer key” – NextLesson Before we get into why creative problem solving is vital for service excellence, it is important to understand what this technique is. Simply put creative problem solving is about finding solutions and removing challenges in unique and imaginative ways. Using…

“Real people will talk about you when they like you, your stuff, and the things you do. The word of mouth that they create is far more powerful than all the advertising in the world.” – Andy Sernovitz Word of mouth marketing (WOM) – the three words that every company, marketer, and business want to…

“Profit in business comes from repeat customers, customers that boast about your product or service, and that bring friends with them.” – W Edwards Deming In today’s business environment everything seems to have become tougher, however, the one of the biggest challenge today for companies is probably retaining customers and getting repeat business from them.…

“Customers won’t care about any particular technology unless it solves a particular problem in a superior way. And if you can’t monopolize a unique solution for a small market, you will be stuck with vicious competition.” – Peter Thiel Ramping up customer service consistently is not only necessary for a company’s success but it is…

“Business has only two functions – marketing and innovation.” – Milan Kundera Only attracting and retaining customers it seems is no longer enough to sustain a business. Simply because there is so much competition and prospects today are more inclined to believing the testimony of existing customers, and hence the current customers should be willing…