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Persuasive Pitches to Customers
“To build a long-term, successful enterprise, when you don’t close a sale, open a relationship.” – Patricia Fripp It is said that passion and commitment is what would drive business, and this is true to a very large extent. However, this is not enough to build and sustain a business – there are a number…
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Talking to Your Customers via Social Media
“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury Technology is a funny beast. On the one hand, it has seemingly made it easier for companies to reach their target audience, while on the other…
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Importance of Post Purchase Customer Experience
“Customer support extends across the whole customer journey—all the way from awareness and interest, to retention and upsells. Retailers need to understand what customers are doing and what their needs are, and tailor support experiences to those needs” – Poulos Technology has ensured that people are always connected – either through their computer systems or…
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Using Innovation for Success in Business and With Customers
“Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow” – William Pollard As per the quote, companies that rest on their laurels and believe that because something worked in the past, it would continue to be effective in the present…
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Channels for Gaining Customer Feedback
“Feedback is a gift. Ideas are the currency of our next success. Let people see you value both feedback and ideas.” – Jim Trinka and Les Wallace Customers can provide feedback in any form and through a number of channels. These ‘reviews’ can be detailed or short ones with a few words – each effective…
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Challenges in Social Media Customer Service
“Some customers want to not only have a voice, but magnify that voice and revel in the notoriety they can gain [from being] vindictive. Companies need a comprehensive social media strategy that ensures all customers are truly heard, regardless of the channel they use, but they also need a strategy for customers who simply want…
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Giving Data Control to Customers
“The goal is to turn data into information, and information into insight.” – Carly Fiorina In this age of digitization and the consistent advancement in technologies, companies are having a ‘field day’ collecting huge amount of customer data. This data surrounds customer buying and social activities both in the real and virtual worlds. Companies are…
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Importance of Keeping Promises To Customers
Photo by Ketut Subiyanto “In today’s competitive landscape, companies need to keep their promises to ensure they retain the trust of their customers”- Ernan Roman It would be safe to say that keeping promises to customers should underlie everything that a company does. It should be at the core of customer service excellence. Customers understand that…
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Ways to Cut Costs for Better Customer Service
“You seldom improve quality by cutting costs, but you can often cut costs by improving quality”. – Karl Albrecht This is the age of the customer, and it is the onus of every company to ensure that they provide consistently better service to their customers by every means possible. One of the top ways to…
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Importance of Understanding Customers
“Forget ‘branding’ and ‘positioning’. Once you understand customer behaviour everything else falls into place.” – Thomas G Stemberg There is no debate at all that understanding customers is quintessential to providing them with the kind of customer service that they would want, which ultimately would translate to the success of a company. By getting to…
