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Nudge Customers to Buy More
“Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual produce or service itself and existing users to, like, what would make happier, what would make them come back more and more times, or in our case buy more often.” – Tony Hsieh Every business…
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Benefits of a Refund Policy for Customers
Photo by Polina Tankilevitch “Free shipping both ways, overnight shipping upgrades and a 365-day return policy – is not an expense.” – Zappos A refund policy is among the top features for customers. It’s a deciding factor, whether a customer would choose to buy the products of a company. A lucid, written, and highlighted refund…
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Customers Do Not Want to Hear This
“Your customer doesn’t care how much you know until they know how much you care”. – Damon Richards We stress the importance of communicating with customers because without constant interaction it is very likely that customers may forget about a company / product. However, despite the importance of communication, companies must know all the things…
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Factors that Motivate Customers to Buy
“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you”. – Patricia Fripp Business is all about ensuring that customers buy from your company rather than your closest competitor. However, a company must first know and understand the factors…
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Importance of Getting Customer Personas Right
“Actionable buyer personas reveal insights about your buyers’ decisions — the specific attitudes, concerns and criteria that drive prospective customers to choose you, your competitor or the status quo.” – Adele Revella It is important to get customer personas right. However, why it is so critical requires some explaining. To start with, customer personas are…
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Importance of Social Proof to Attract Customers
“When you say it, it’s When your customer says it, it’s social proof.” – Andy Crestodina With regard to social proof, the quote above sums it up very well. Even if people do not accept, following the crowd is what most people do, and industry experts and people who deal with the mind call this…
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Managing Price Objections by Customers
“The #1 closing secret to overcoming price objections is to actively listen to your client and simply create value that exceeds their expectations.” – John Di Lemme Price sensitivity from customers is something that businesses deal with all the time. However, what companies seem to miss is that price objections by customers is usually an…
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Customers Hate Your Company without You Knowing It
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton It is harsh – but it is true that there would always be times when customers hate your company, and you would not even know.…
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Brand Activation for Customer Engagement
“Brand activation is about bringing a brand’s core features or values to life through creating experiences. Don’t try to communicate every detail of your brand; the purpose is to build better brand connection, not increase sales.” – PACE As a term and strategy, brand activation is a relatively new one. As per the quote above,…
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Attracting Customers Online
“3 simple steps to attracting clients: 1.get in front of more people, 2.make it easy to buy, 3. Utilize a proven follow up system” – Katrina Sawa Running a business is a tough proposition. It becomes tougher as competition increases and everyone is vying for the same set of customers, and same market segments. To…
