Yonyx Posts

“Provide an experience that is useful, usable, desirable, and differentiated, and you will create demand for your brand, and delight your customers.” – David Armano For a business to survive it requires a customer base that stays. We know that most businesses get at least 80% of their revenue from only 20% of their customers,…

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.”–John F. Kennedy Customers need and want to feel important and appreciated. This is especially true during times of high stress such as the holiday season, which makes this time the perfect occasion…

“The only way to win at content marketing is for the reader to say: “This One was Written Specifically for Me””. – Jamie Turner Campaign personalization seems to one of the preferred methods for companies, to increase conversions and build relationships with existing and prospective customers. Putting forth offerings in a familiar and targeted manner…

“When a customer has unmet expectations, know that it’s empathy (more than sympathy) that will help to remedy and bring resolution to the perceived shortcoming.” – Steve Dorfman In business and in personal lives, we all go through several emotions and encounter the emotions of others as well. In the realm of customer service, companies…

“Customers are speaking to you implicitly via their behavior, captured in the footprints they leave behind in your systems.” – Robert G Thompson Anyone running a business knows how cumbersome and hard it is to get the attention of customers. The effort that goes into nurturing and engaging prospects to become customers is intense and…

“Social Media is more useful for building loyalty than for creating customers from thin air.” – socialeemedia.com There is no doubt that social media has now occupied a very large part of our lives – both business and personal. From the business perspective, social media has begun to play a focal role in forging meaningful…

“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin When customers buy, they do so for several reasons. In order to create or add value for customers, companies must understand the customer buying process – the reasons customers buy from certain companies and particular products, while ignoring others.…

“Customer success is simply ensuring that your customers achieve their desired outcome through their interactions with your company. That’s it” – Lincoln Murphy The stark reality is that customers now, with so many choices and options, still want more and that means that loyalty is no longer a concern for them. Customer loyalty is ephemeral…

“There are many who subscribe to the convention that service is a business cost, but our data demonstrates that superior service is an investment that can help drive business growth. Investing in quality talent, and ensuring they have the skills, training and tools that enable them to empathize and actively listen to customers are central…

“Everybody gets so much information all day long that they lose their common sense. – Gertrude Stein” Company representatives, namely sales personnel, constantly experience situations where customers do not respond post discussions over the phone, follow up emails, and even requests for sales proposals. It would have seemed like the customer had a real need,…