Yonyx Posts

“Getting your customers attention should be one of the first things your business plan should mention.” – Julian Hall There is no doubt that every company today is finding new and innovative ways to earn customer’s attention. Given, customers are surrounded by information all the time, and companies continue to bombard them with more, in…

“The best advertising you can have is a loyal customer spreading the word about how incredible your business is.” – Shep Hyken The simplest and fastest way of growing the customer base of any company is by retaining the existing ones. Customer retention is a lot easier and cost-effective than attracting new customers, already distracted…

“There’s a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don’t have to think, you just have to get more information – gets very dangerous”. – Edward de Bono Technology now touches every aspect of our lives, and the expectation is…

“No matter how old it gets, email marketing will still be relevant.” – Paras Arora Email is considered one of the more traditional methods of communicating with customers. Despite this being true, it is perhaps one of the most effective means of communication. As technology has advanced, the use of mobile devices has shot up,…

“Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.” – Steve Jobs…

“Customer service represents the heart of a brand in the heart of its customers” – Kate Nasser We know that in order to gain and retain customer attention it is essential to highlight the uniqueness of the company, and show its humane side. This effectively means that organizations must get to the heart of customers…

“CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.” – Simon Mainwaring Customers are the reason for a business, they are the lifeline of a company, and they are the ones that keep the cash registers ringing. The growth of any…

“We saw the same trends in lowered satisfaction and key behaviours tied to loyalty last year. However, last year’s drops were far more significant. This year, online retailers did a better job managing customer expectations as the holiday shopping deadlines approached. In return, retailers will be rewarded with higher loyalty long after the holiday season…

“It’s about looking at consumer needs, looking at the consumer experience, going everywhere they are.” – Stephen McPherson In the previous exposition, we spoke about measuring customer advocacy. As part of measuring this program, it would also be essential for a company to have a structured budget for a customer advocacy program. Setting aside funds…

“Advocacy can proper a brand unlike any other paid or unpaid media because it unlocks the networking power of one-to-one relationships with a key of trust.” – Rick Wion We know that customer advocacy is one of the differentiators, accelerators, and top reasons for the success of a company. It is about customer enthusiasm and…