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Ways to Get Customers to Promote Your Company
“The best advertising you can have is a loyal customer spreading the word about how incredible your business is.” – Shep Hyken Every company invests resources into promoting their business and advertising its offerings. However, irrespective of the effort put in and the resources spent, there will always be some amount of doubt and apprehensions…
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Making Customer Experience a Priority
“Customers are no longer buying products and services – they are buying experiences delivered via the products and services.” – Gregory Yankelovich Making customer experience a priority seems like the most obvious thing for any business. A company that claims to be customer focused, would only be able to substantiate its claims by ensuring that…
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Why Companies could be failing to Attract Customers
“Sustainability is no longer optional. Companies that fail to adopt such practices will perish. They will not only lose cost basis: they will also suffer in recruiting employees as well as attracting customers.” – John Replogle Despite rise in prices, an unstable economy, and several other factors affecting the market, people continue to buy what…
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Understanding and Managing Customer Perceptions
Photo by Andrea Piacquadio “As far as customers are concerned, you are the company. This is not a burden, but the core of your job. You hold in your hands the power to keep customers coming back – perhaps even to make or break the company.” – Unknown Author We know that what customers believe…
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Building Agile Customer Service
“As agile organizations, teams and team members, we must constantly question what could be better in order to continually improve”. – Albert Einstein The word agile, according to the dictionary, means “ability to be quick and graceful”. This ability therefore, is amongst the top requirements for the world of business today. Everything around us today…
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Emotional Intelligence for Effective Customer Service
“Emotional Intelligence, more than any other factor, more than I.Q. or expertise, accounts for 85% to 90% of success at work…I.Q.is a threshold of competence. You need it, but it doesn’t make you a star. Emotional intelligence can.” – Warren G Bennis We know that every customer is different – the way they feel and…
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Reasons for Customer Service Gaps
“Success is not delivering a feature, it is learning how to solve the customer’s problem”. – Eric Ries Going by the quote above, among the top reasons for customer service gaps is the fact that companies fail at solving the problems of customers and focus only on making a sale. The current ‘breed’ of customers…
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Ways to Keep Customers Comfortable
“Find out what the customer wants and then make it better.” – Frank Perdue We know that customers like doing business with companies that they like and can trust. These feelings happen when companies do everything they can to keep customers comfortable – this applies to both the online and ‘real world’ businesses. Companies that…
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Effects of Online Reviews on Customers
“Know where you’re being talked about. Know everywhere your business is mentioned.” – Jay Baer Let us begin with some statistics and data regarding online reviews. In a research conducted, an overwhelming 91% of customers confirm that they check online reviews of other customers when attempting to assess businesses around them. Thirty-three percentile of the…
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Complete Customer Delight with a Perfect Shopping Cart
“I love ordering things online because when they arrive it’s like a present to me from me” – Anonymous With online shopping becoming a rage, it seems as though it was always part of our lives. Companies and smart entrepreneurs have taken advantage of this trend, and ‘set up’ websites for this e-commerce. A key…
