Yonyx Posts

“The law of attraction is simply a tool. To become a master craftsman with any tool, you first have to master its use.” – Andy Shaw What do you believe is the main difference between an idea for a business, and an actual business? It is obvious – customers that buy. Any business owner understands…

“The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem you had last year.” – John Foster Dulles We know that the problems between companies and customers occur when there seems to be a gap between what companies believe their level of customer…

“Kindness and courtesy are at the root of a positive customer service experience.” – Shep Hyken Raising the standard of customer interactions is now a business imperative since customers no longer sit back and listen. They ensure that they give their opinion and carry on discussions with other like-minded customers. Customers will talk – whether…

“That’s the name of the game… pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.”- Ray Kroc Customers are the very reason any business exists, and the better they are treated, the more profitable they become. Over time, customers also serve as brand ambassadors, which becomes the reason…

“Service Skills are the foundation of your success.” – Ron Kaufman We know that customer service is now the differentiator between companies and the manner in which a company treats its customers is the reason that a customer would stay or leave. In order to provide service excellence, companies must understand which customer service skills,…

“We are meeting the most demanding customers in the world, used to high quality and high service levels. Anyone operating in this market has to satisfy these demands.” – Tommy Kulberg There is no doubt at all that the expectations and demands of customers are rising – and fast. What is worse is that companies…

“Good content always has an objective; it’s created with intent. It therefore carries triggers to action.” – Ann Handley In the last exposition we spoke about creative communication, and to take that forward we are talking about getting messaging right in order to build the business of a company by getting more customers and repeat…

“If you aren’t a little different than your competition, you’re in trouble.” – Mark Sanborn Companies take a lot of trouble and issue several communiqués to customers, especially prospects about how their company and products are unique, and why they are different as compared to others. However, soon enough another company with similar products would…

“The job isn’t to just fix the problem. It is also to restore the customer’s confidence. Do Both!” – Shep Hyken Let us just begin by saying that the main reason for customer defection from any company is the loss of trust. We have mentioned repeatedly that for customers to stay with a company it…

“What should a brand leader advertise? Brand Leadership, of course. Leadership is the single most important motivating factor in consumer behaviour.” – Al Ries We know that there is no let up in the number of new companies mushrooming in the market, and many offer products similar to those already in the market. This means…