Yonyx Posts

  • Targeting Potential Customers and Markets

    “We can’t buy fans and we can’t schedule our commercials into the consciousness of our fans. Rather, we must speak with clear intent and respect the boundaries of the relationship”. –  Judy Franks “Do not rest on laurels” – a standard rule to follow in life and definitely in business. No business can ever say…

  • Managing Customer Touch Points

    “Your brand is a story unfolding across all customer touch points.” – Jonah Sacks Positive customer experiences and enhanced customer satisfaction now form the most crucial points of differentiation in a business world marred by copy cats and self-defeating price wars. Research and studies consistently prove that there is a direct connection between the relationship…

  • Building your Business through CSR

    “Cost-effective, attractive to business partners, environmentally friendly, easy access to a wide range of guidance and support – it makes good business sense to implement and maintain a robust and effective environmental management system” – Elliot Morley Making a good impression on customers is imperative for the success of any company. Amongst the top ways…

  • Creating Customers through Content

    “Make the prospect a more informed buyer with content”. – Robert Simon Click and share worthy, engaging and enticing, interesting and valuable – content. In order to create customers through content, it should be all these things and more. Companies that can consistently provide such content to their customers are able to motivate existing customers…

  • Being a Local Company for Global Customers

    “The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks”. – Mark Zuckerberg Succeeding in business in the world today is not an easy task. Rising customer demands, surge in new and fierce competitors, multi-channel communication networks, social…

  • Gaining Customers through Festive Promotions

    “People shop and learn in a whole new way compared to just a few years ago, so marketer need to adapt or risk extinction.” – Brian Halligan Customers love the attention bestowed on them by companies. This is especially true during the holiday season. Gaining customers through festive promotions requires planning and managing and would…

  • Importance of Self-awareness in Employees

    “I think self-awareness is probably the most important thing towards being a champion”. – Billie Jean King How would self-awareness in employees help a business become successful? The quote above provides the answer. In any sphere of life, having a high level of self-awareness helps a person to understand and truly know their strengths, weaknesses,…

  • Moving towards a Customer-Centric Business

    “There may be customers without brands, but there are no brands without customers.” – Anonymous  There has been a surge in data and information readily available for use and in addition, there are consistent advances in technology and modes of communication too. This has given more power to customers, allowing them to access this information…

  • Build Lasting Customer Relationships

    “It’s important to listen to your customers so that you know their wants and needs. Closing our mouths and opening our ears is the first step in building lasting customer relationships.” – John Di Lemme Not just in business but in every sphere of life humans thrive and succeed only when they build relationships with…

  • Keeping the Good Customers

    “Our greatest asset is the customer! Treat each customer as if they are the only one!” – Laurice Leitao We know that customers are not equal and it is easy to segment good customers from the – well – not so good ones. The good news however, is that the latter kind can be turned…

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