Yonyx Posts

“Being a leader gives you charisma. If you look and study the leaders who have succeeded, that’s where charisma comes from, from the leading.” – Seth Godin We know that running a business, especially in the current scenario, is no child’s play. It becomes even tougher if the leadership does not perform to its optimum…

“The ethics on which brands are built need to be ingrained in the business if the brand proposition is to be credible to consumers”. – Paul Gaskell The popularity of a company’s brand depends on a variety of reasons. Top amongst them should be the reputation of the company, the previous performance of the brand,…

“Now, 10 years later, the person who talked and complained is still talking and complaining and still remains in the same position. The person who took the initiative and found solutions has been promoted several times.” – Catherine Pulsifer Work life is arduous and stressful even if things are relatively smooth and streamlined. However, smooth…

“I hope that in this year to come, you make mistakes. Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re doing something”. – Neil Gaiman Is your company regressive…

“When you have mergers and acquisitions that improve the quality of your product, the ability to grow and bring better efficiency, it’s good for all.” – Roger Agnelli Company mergers are not much different from a marriage between two individuals. Both the ‘relationships’ require commitment and a zeal to make the association work. We will…

“When you don’t manage your life well, you become angry and frustrated as things don’t go as intended, and our bad mood is a sign showing we were not able to resolve the conflict.”- Jorge Bucay Sometimes just the thought of going in to work can put one in a bad mood! It sounds funny…

“Empathy is the ultimate form of customer insight.” – Don Peppers Wikipedia defines customer insight as “the intersection between the interests of the consumer and features of the brand. Its main purpose is to understand why the consumer cares for the brand as well as their underlying mind-sets, moods, motivation, desires, aspirations, and motivates that…

“Surround yourself with the best people you can find, delegate authority, and don’t interfere as long as the policy you’ve decided upon is being carried out” – Ronald Reagan  Imagine having your hands full – literally and yet you are trying to stuff more into your clenched fists. What do you think will happen? You…

“Presentation skills are key. People who work for you represent your brand. You want them to present themselves – and represent you – in a certain way”. – Marc Benioff Even the most seasoned professionals can get ‘cold feet’ and break out into perspiration when asked to prepare and make a presentation. Even if it…

“Establishing a brand in a new market is tough. It takes a long to get brand name recognition.” – Mitch Corwin Irrespective of the size and type of business, every company wants to make their brand stand out and apart. However, establishing and sustaining a highly recognized brand is a time-consuming and tedious process but…